How meaningful is your campaign attribution?
Acquisition

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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How to use Pinterest Group Boards to drive traffic and increase engagement
Asia

How to use Pinterest Group Boards to drive traffic and increase engagement

8y Navneet Kaushal

How to use Pinterest Group Boards to drive traffic...

Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...

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The art and science behind creating magic mobile moments
Media

The art and science behind creating magic mobile moments

8y Michael Della Penna

The art and science behind creating magic mobile m...

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...

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Why programmatic ad buying is more important than you think
Media

Why programmatic ad buying is more important than you think

8y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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The 4 keys to marketing success in 2016
Marketing

The 4 keys to marketing success in 2016

8y Catherine Magoffin

The 4 keys to marketing success in 2016

If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...

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5 tactics to help build brand loyalty and grow your subscriber list
Analytics

5 tactics to help build brand loyalty and grow your subscriber list

8y Adam Singer

5 tactics to help build brand loyalty and grow you...

What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...

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They laughed when I said neuromarketing
Data insights

They laughed when I said neuromarketing

8y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

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3 changes that will re-make your analytics
Actionable Analysis

3 changes that will re-make your analytics

8y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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6 ways to improve the creative process
Marketing

6 ways to improve the creative process

8y Benjamin Spiegel

6 ways to improve the creative process

In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...

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The case against the chief digital officer
Marketing

The case against the chief digital officer

8y Sanjay Dholakia

The case against the chief digital officer

If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...

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Staying relevant in a mobile, multichannel, data-driven world
Asia

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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Avoid the one digital marketing mistake that will alienate your customers
Display Advertising

Avoid the one digital marketing mistake that will alienate your customers

8y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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As programmatic becomes more commonplace, what does that mean for creative?
Display Advertising

As programmatic becomes more commonplace, what does that mean for creative?

8y Mike O'Brien

As programmatic becomes more commonplace, what doe...

Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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A beginner's guide to better measuring social ROI
Social

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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3 things you need to know about bot traffic
Display Advertising

3 things you need to know about bot traffic

8y Mike O'Brien

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...

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How Uber thinks locally to expand globally
Asia

How Uber thinks locally to expand globally

8y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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How to craft a truly personalized intent marketing campaign
Marketing

How to craft a truly personalized intent marketing campaign

8y Som Puangladda

How to craft a truly personalized intent marketing...

Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...

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Where is video going? 5 areas for marketers to focus on
Media

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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The real value of loyalty programs: data
Data insights

The real value of loyalty programs: data

8y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Will business consulting companies become a big threat to agencies?
Marketing

Will business consulting companies become a big threat to agencies?

8y Yuyu Chen

Will business consulting companies become a big th...

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace co...

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How to make data actionable by using segments
Analytics

How to make data actionable by using segments

8y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

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Setting up email CRM to drive the purchase journey
Asia

Setting up email CRM to drive the purchase journey

8y Nick Annetts

Setting up email CRM to drive the purchase journey

As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Re...

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Facebook’s new emoticons: the good, the bad and the future
Social

Facebook’s new emoticons: the good, the bad and the future

8y Yuyu Chen

Facebook’s new emoticons: the good, the bad and th...

Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...

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Beacons unlock real-time mobile research: are you ready to connect?
Media

Beacons unlock real-time mobile research: are you ready to connect?

8y Stephanie Miller

Beacons unlock real-time mobile research: are you ...

The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...

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