How to analyze big data to enhance the purchase journey
Asia

How to analyze big data to enhance the purchase journey

9y Nellie Chan

How to analyze big data to enhance the purchase jo...

Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Email primetime: connect with customers on their schedules
Email

Email primetime: connect with customers on their schedules

9y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Digital marketing people on the move: GE has a new CMO
Marketing

Digital marketing people on the move: GE has a new CMO

9y Yuyu Chen

Digital marketing people on the move: GE has a new...

This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...

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The true value of social listening
Analytics

The true value of social listening

9y Benjamin Spiegel

The true value of social listening

Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...

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Email interaction: tell it like it is
Email

Email interaction: tell it like it is

9y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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Innovation, Data Integral to a High Digital IQ
Marketing

Innovation, Data Integral to a High Digital IQ

9y Yuyu Chen

Innovation, Data Integral to a High Digital IQ

Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital...

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Mobile-First Marketing Tips for Asia's Mobile-Only Consumers
Asia

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

9y Reynold D'Silva

Mobile-First Marketing Tips for Asia's Mobile-Only...

Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...

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There Is No Mobile Experience: The Key to Understanding Mobile Data
Media

There Is No Mobile Experience: The Key to Understanding Mobile Data

9y Mike O'Brien

There Is No Mobile Experience: The Key to Understa...

An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...

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3 Steps to a Better Site Redesign
Media

3 Steps to a Better Site Redesign

9y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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4 Best Practices for Creating a Custom Content Strategy
Content

4 Best Practices for Creating a Custom Content Strategy

9y Guest

4 Best Practices for Creating a Custom Content Str...

Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...

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Developing a Mobile Content Plan That Works
Media

Developing a Mobile Content Plan That Works

9y Yuyu Chen

Developing a Mobile Content Plan That Works

Understanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...

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Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson
Marketing

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

9y Yuyu Chen

Content to Consumer Marketing: Spotlight on Eventb...

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the compan...

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How Can Data Turn Your Content into Marketing Gold?
Data insights

How Can Data Turn Your Content into Marketing Gold?

9y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media
Media

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Me...

9y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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5 Online Freemium Tools for Start-Ups and Agencies
Asia

5 Online Freemium Tools for Start-Ups and Agencies

9y Navneet Kaushal

5 Online Freemium Tools for Start-Ups and Agencies

Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...

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The Rise of Ad Blocking Could Be a Complete Loss for Everyone
Marketing

The Rise of Ad Blocking Could Be a Complete Loss for Everyone

9y Yuyu Chen

The Rise of Ad Blocking Could Be a Complete Loss f...

Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...

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The X Factor of Excellent Email
Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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5 Elements to Move from Segmentation to Personalization
Automation

5 Elements to Move from Segmentation to Personalization

9y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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Back-To-School With Advanced Use Cases in Mar-Tech
Data insights

Back-To-School With Advanced Use Cases in Mar-Tech

9y Pelin Thorogood

Back-To-School With Advanced Use Cases in Mar-Tech

The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...

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10 Things That Changed in Advertising During the Last Decade
Marketing

10 Things That Changed in Advertising During the Last Decade

9y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities
Social

Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

9y Yuyu Chen

Instagram to Expand Ad Base, Integrates Facebook T...

Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...

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Digital Marketing People on the Move: End of Summer Edition
Marketing

Digital Marketing People on the Move: End of Summer Edition

9y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

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The Opportunity of Wearable Tech for Retail Marketers
Ecommerce

The Opportunity of Wearable Tech for Retail Marketers

9y Alex LePage

The Opportunity of Wearable Tech for Retail Market...

Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...

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The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Madison Avenue Needs Wall Street Wisdom
Marketing

Madison Avenue Needs Wall Street Wisdom

9y Yuyu Chen

Madison Avenue Needs Wall Street Wisdom

Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...

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