The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleDirect communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleTech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...
View articleLinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleIn addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear sto...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleFacebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleCtrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleOur smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleAll digital marketers should keep the following four social media terms in their vocabulary. Read More...
View articleToday's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleFew marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...
View articleData center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...
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