Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World
Marketing

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

9y Yuyu Chen

Former Kraft CMO: Marketing Takes Center Spot In a...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...

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Big Data: Inspect What You Expect
Data insights

Big Data: Inspect What You Expect

9y Benjamin Spiegel

Big Data: Inspect What You Expect

Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...

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4 Tips to Get Measurement Right Upfront
Actionable Analysis

4 Tips to Get Measurement Right Upfront

9y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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Unlock Market Expertise with Data You're Already Collecting
Data insights

Unlock Market Expertise with Data You're Already Collecting

9y Andrew Edwards

Unlock Market Expertise with Data You're Already C...

Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...

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What Does Facebook's New Algorithm Mean for Content Marketers?
Social

What Does Facebook's New Algorithm Mean for Content Marketers?

9y Mike O'Brien

What Does Facebook's New Algorithm Mean for Conten...

With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necess...

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The Future of Analytics Is Prescriptive, Not Predictive
Analytics

The Future of Analytics Is Prescriptive, Not Predictive

9y Neil Mason

The Future of Analytics Is Prescriptive, Not Predi...

The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...

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VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem
Marketing

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

9y Yuyu Chen

VIDEO: Why Kraft Uses Agile Marketing to Solve a G...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...

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Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]
Data insights

Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

9y Mike O'Brien

Only 14 Percent of Marketers Are Confident When It...

According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...

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Marketing’s Declaration of Independence
Data insights

Marketing’s Declaration of Independence

9y Catherine Magoffin

Marketing’s Declaration of Independence

Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...

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Intelligent Content Recycling
Marketing

Intelligent Content Recycling

9y Kevin Lee

Intelligent Content Recycling

Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Read More...

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Data Keeps YP Relevant in the Digital World
Data insights

Data Keeps YP Relevant in the Digital World

9y Mike O'Brien

Data Keeps YP Relevant in the Digital World

While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl
Analytics

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]
Data insights

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

9y Emily Alford

Consumers 'Resigned' to Giving Up Data, But Many F...

A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...

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Social Data Boosts Brands, Even If Marketers Ignore It
Data insights

Social Data Boosts Brands, Even If Marketers Ignore It

9y Emily Alford

Social Data Boosts Brands, Even If Marketers Ignor...

While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...

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What Can Data Do to Stop Cybercrime?
Data insights

What Can Data Do to Stop Cybercrime?

9y Mike O'Brien

What Can Data Do to Stop Cybercrime?

The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...

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How OpenTable Leverages Data to Create a Holistic Dining Experience
Data insights

How OpenTable Leverages Data to Create a Holistic Dining Experience

9y Yuyu Chen

How OpenTable Leverages Data to Create a Holistic ...

In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...

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IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops
Data insights

IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

9y Roland Moore-Colyer

IBM Watson Analytics Helps Grind Big Data in Unman...

The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Read More...

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Denny's, Walmart and Goodwill Score With Location Data [Study]
Data insights

Denny's, Walmart and Goodwill Score With Location Data [Study]

9y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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Is Virtual Reality the Next Big Wearable?
Data insights

Is Virtual Reality the Next Big Wearable?

9y Mike O'Brien

Is Virtual Reality the Next Big Wearable?

Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...

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How Data is Changing the Role of the CMO
Data insights

How Data is Changing the Role of the CMO

9y Yuyu Chen

How Data is Changing the Role of the CMO

In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...

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Win Over the Consumer With Data Transparency
Data insights

Win Over the Consumer With Data Transparency

9y Yuyu Chen

Win Over the Consumer With Data Transparency

Companies that are honest about their data practices are more likely to build trust with consumers. Read More...

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Unchain Marketing Data to Improve High-Value Customer Experience
Automation

Unchain Marketing Data to Improve High-Value Customer Experience

9y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

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5 PPC Tips from ClickZ Live Toronto
Conference Coverage

5 PPC Tips from ClickZ Live Toronto

9y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Are You a Fireworks or Bonfire Marketer?
Social

Are You a Fireworks or Bonfire Marketer?

9y Marko Muellner

Are You a Fireworks or Bonfire Marketer?

Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...

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Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement
Data insights

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagem...

9y Emily Alford

Havas and Shazam Partner to Predict Hit Music and ...

A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...

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Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards
Data insights

Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards

9y Som Puangladda

Measuring Beyond Data: Anecdotes Speak Louder Than...

Effective content marketing strategies require both data insights and human reactions. Read More...

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Marketers Should Protect The Customer Journey
Email

Marketers Should Protect The Customer Journey

9y Scott Roth

Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...

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