6 steps to building a long-term digital strategy to support business goals

6 steps to building a long-term digital strategy to support business goals

8y Andreas Krasser

6 steps to building a long-term digital strategy t...

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...

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Expert tips for data-driven display

Expert tips for data-driven display

8y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

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5 ways to use Google Analytics to find social media topics

5 ways to use Google Analytics to find social media topics

8y Angie Pascale

5 ways to use Google Analytics to find social medi...

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...

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The 4 keys to marketing success in 2016

The 4 keys to marketing success in 2016

8y Catherine Magoffin

The 4 keys to marketing success in 2016

If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...

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Separating the 'what' from the 'how' in digital marketing

Separating the 'what' from the 'how' in digital marketing

8y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

8y Yuyu Chen

Spotlight on Stephanie Meyer: how GE Healthcare mo...

Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...

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Staying relevant in a mobile, multichannel, data-driven world

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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Facebook Lead Ads opens up to all advertisers

Facebook Lead Ads opens up to all advertisers

8y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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The real value of loyalty programs: data

The real value of loyalty programs: data

8y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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Go live! The top 5 open-time personalization testing opportunities

Go live! The top 5 open-time personalization testing opportunities

8y Catherine Magoffin

Go live! The top 5 open-time personalization testi...

What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...

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4 ways to create personalized marketing messages

4 ways to create personalized marketing messages

8y Ellen Valentine

4 ways to create personalized marketing messages

One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...

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How to analyze big data to enhance the purchase journey

How to analyze big data to enhance the purchase journey

8y Nellie Chan

How to analyze big data to enhance the purchase jo...

Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...

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How Can Data Turn Your Content into Marketing Gold?

How Can Data Turn Your Content into Marketing Gold?

8y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

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5 Tips for Making Your Migration to a New MAP as Painless as Possible

5 Tips for Making Your Migration to a New MAP as Painless as Possible

8y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

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5 Online Freemium Tools for Start-Ups and Agencies

5 Online Freemium Tools for Start-Ups and Agencies

8y Navneet Kaushal

5 Online Freemium Tools for Start-Ups and Agencies

Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...

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Marketing Automation and CRM Integration: You’re Doing It Wrong!

Marketing Automation and CRM Integration: You’re Doing It Wrong!

8y Kevin Miller

Marketing Automation and CRM Integration: You’re D...

Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...

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3 Tips for Mapping the Customer Journey

3 Tips for Mapping the Customer Journey

8y Ellen Valentine

3 Tips for Mapping the Customer Journey

Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...

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How Agencies Are Evolving into Strategic Advisors in China

How Agencies Are Evolving into Strategic Advisors in China

8y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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Using Social Listening for Integrated Insights

Using Social Listening for Integrated Insights

8y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

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The Relentless March of Cloud Computing

The Relentless March of Cloud Computing

9y Stephen Hay

The Relentless March of Cloud Computing

Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...

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Hulu to Test Programmatic with Facebook and Oracle

Hulu to Test Programmatic with Facebook and Oracle

9y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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Real-Time Analytics: What Is It Good For?

Real-Time Analytics: What Is It Good For?

9y David Sprinkle

Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...

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Content Through the Marketing Funnel

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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Cross-Device Data Analytics for Chinese Websites

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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The Practical Guide to Programmatic Planning in China: Part 2

The Practical Guide to Programmatic Planning in China: Part 2

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...

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Denny's, Walmart and Goodwill Score With Location Data [Study]

Denny's, Walmart and Goodwill Score With Location Data [Study]

9y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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China's Great Data Paradox

China's Great Data Paradox

9y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

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