A Practical Guide to Programmatic Planning in China: Part 1

A Practical Guide to Programmatic Planning in China: Part 1

9y Charlie Wang

A Practical Guide to Programmatic Planning in Chin...

Charlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...

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Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

9y Himanshu Sareen

Why New Microsoft Office Integrations Could Be a B...

Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...

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Social Media and Data: The Emergency Rescue Duo of the Future

Social Media and Data: The Emergency Rescue Duo of the Future

9y Sophie Loras

Social Media and Data: The Emergency Rescue Duo of...

The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...

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SXSW 2015: Esurance Uses Big Data to Drive Engagement

SXSW 2015: Esurance Uses Big Data to Drive Engagement

9y Emily Alford

SXSW 2015: Esurance Uses Big Data to Drive Engagem...

Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...

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Spotlight On: Pandora's Jack Krawczyk

Spotlight On: Pandora's Jack Krawczyk

9y Mike O'Brien

Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...

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The Internet of Things Could Wreak Havoc on Industry Standards

The Internet of Things Could Wreak Havoc on Industry Standards

9y Emily Alford

The Internet of Things Could Wreak Havoc on Indust...

The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...

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IAB: Marketers Eager to Optimize Data Tools [Study]

IAB: Marketers Eager to Optimize Data Tools [Study]

9y Emily Alford

IAB: Marketers Eager to Optimize Data Tools [Study...

A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...

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4 Ways to Make an Immediate Impact Toward Omnichannel

4 Ways to Make an Immediate Impact Toward Omnichannel

9y Stephanie Miller

4 Ways to Make an Immediate Impact Toward Omnichan...

Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Read M...

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4 Surefire Ways to Maximize Ad Spend in 2015

4 Surefire Ways to Maximize Ad Spend in 2015

9y Guest

4 Surefire Ways to Maximize Ad Spend in 2015

These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...

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Data Variety - The Spice of Life

Data Variety - The Spice of Life

9y Jim Sterne

Data Variety - The Spice of Life

Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...

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When It Comes to Data, Go Smart Before You Go Big

When It Comes to Data, Go Smart Before You Go Big

9y Rohit Kumar

When It Comes to Data, Go Smart Before You Go Big

There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...

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TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

9y Yuyu Chen

TD Bank Group: Turning Big Data Into Valuable Data...

In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...

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3 Marketing Challenges Driving the Future of Automation

3 Marketing Challenges Driving the Future of Automation

9y Stephanie Miller

3 Marketing Challenges Driving the Future of Autom...

Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...

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How Do You Make 2+2=5? Integrate!

How Do You Make 2+2=5? Integrate!

9y Neil Mason

How Do You Make 2+2=5? Integrate!

Integrating your data can help you make it even more valuable. What is the best way to integrate? Read More...

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Turning Dialect Into Data

Turning Dialect Into Data

9y Mike O'Brien

Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...

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Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

9y Himanshu Sareen

Forget Apple Pay: How Apple’s New Handoff Will Rev...

Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...

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How Can Marketers Leverage the Features in Microsoft’s New MSN?

How Can Marketers Leverage the Features in Microsoft’s New MSN?

9y Greg Jarboe

How Can Marketers Leverage the Features in Microso...

The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...

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The Beautiful Game...of Data

The Beautiful Game...of Data

10y Nathan Richter

The Beautiful Game...of Data

Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...

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Channel Integration or Channel Maximization?

Channel Integration or Channel Maximization?

10y Shannon E. Denison

Channel Integration or Channel Maximization?

While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...

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Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

10y Kevin Miller

Finding ROI in B2B Marketing Can Feel Like Pushing...

B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...

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Do Your Analytics Make Any Difference?

Do Your Analytics Make Any Difference?

10y Neil Mason

Do Your Analytics Make Any Difference?

Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...

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New Adap.tv Patent Ties Sales to Specific TV Ads

New Adap.tv Patent Ties Sales to Specific TV Ads

10y Mike O'Brien

New Adap.tv Patent Ties Sales to Specific TV Ads

With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...

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What Fitness/Wellness Apps Can Teach Us About Community Engagement

What Fitness/Wellness Apps Can Teach Us About Community Engagement

10y Michael Della Penna

What Fitness/Wellness Apps Can Teach Us About Comm...

The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...

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On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

10y Pelin Thorogood

On the Path to Advanced Analytics, Data Silos Are ...

The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...

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Google and AOL Buy Marketing Attribution Start-Ups

Google and AOL Buy Marketing Attribution Start-Ups

10y Yuyu Chen

Google and AOL Buy Marketing Attribution Start-Ups

Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

10y Nathan Richter

It’s Time to In-Source Your Marketing Strategy by ...

To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...

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Minus Google Plus? Probably Not

Minus Google Plus? Probably Not

10y Gary Stein

Minus Google Plus? Probably Not

Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...

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