A Practical Guide to Programmatic Planning in China: Part 1

Asia A Practical Guide to Programmatic Planning in China: Part 1

7y Charlie Wang

A Practical Guide to Programmatic Planning in Chin...

Charlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...

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Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

Marketing Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

8y Himanshu Sareen

Why New Microsoft Office Integrations Could Be a B...

Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...

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Social Media and Data: The Emergency Rescue Duo of the Future

Asia Social Media and Data: The Emergency Rescue Duo of the Future

8y Sophie Loras

Social Media and Data: The Emergency Rescue Duo of...

The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...

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SXSW 2015: Esurance Uses Big Data to Drive Engagement

Data insights SXSW 2015: Esurance Uses Big Data to Drive Engagement

8y Emily Alford

SXSW 2015: Esurance Uses Big Data to Drive Engagem...

Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...

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Spotlight On: Pandora's Jack Krawczyk

Data insights Spotlight On: Pandora's Jack Krawczyk

8y Mike O'Brien

Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...

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The Internet of Things Could Wreak Havoc on Industry Standards

Data insights The Internet of Things Could Wreak Havoc on Industry Standards

8y Emily Alford

The Internet of Things Could Wreak Havoc on Indust...

The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...

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IAB: Marketers Eager to Optimize Data Tools [Study]

Ad Industry Metrics IAB: Marketers Eager to Optimize Data Tools [Study]

8y Emily Alford

IAB: Marketers Eager to Optimize Data Tools [Study...

A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...

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4 Ways to Make an Immediate Impact Toward Omnichannel

Data insights 4 Ways to Make an Immediate Impact Toward Omnichannel

8y Stephanie Miller

4 Ways to Make an Immediate Impact Toward Omnichan...

Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Read M...

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4 Surefire Ways to Maximize Ad Spend in 2015

Media 4 Surefire Ways to Maximize Ad Spend in 2015

8y Guest

4 Surefire Ways to Maximize Ad Spend in 2015

These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...

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Data Variety - The Spice of Life

Analytics Data Variety - The Spice of Life

8y Jim Sterne

Data Variety - The Spice of Life

Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...

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When It Comes to Data, Go Smart Before You Go Big

Asia When It Comes to Data, Go Smart Before You Go Big

8y Rohit Kumar

When It Comes to Data, Go Smart Before You Go Big

There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...

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TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

Conference Coverage TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

8y Yuyu Chen

TD Bank Group: Turning Big Data Into Valuable Data...

In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...

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3 Marketing Challenges Driving the Future of Automation

Automation 3 Marketing Challenges Driving the Future of Automation

8y Stephanie Miller

3 Marketing Challenges Driving the Future of Autom...

Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...

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How Do You Make 2+2=5? Integrate!

Analytics How Do You Make 2+2=5? Integrate!

8y Neil Mason

How Do You Make 2+2=5? Integrate!

Integrating your data can help you make it even more valuable. What is the best way to integrate? Read More...

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Turning Dialect Into Data

Data insights Turning Dialect Into Data

8y Mike O'Brien

Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...

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Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

Ecommerce Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

8y Himanshu Sareen

Forget Apple Pay: How Apple’s New Handoff Will Rev...

Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...

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How Can Marketers Leverage the Features in Microsoft’s New MSN?

Marketing How Can Marketers Leverage the Features in Microsoft’s New MSN?

8y Greg Jarboe

How Can Marketers Leverage the Features in Microso...

The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...

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The Beautiful Game...of Data

Data insights The Beautiful Game...of Data

8y Nathan Richter

The Beautiful Game...of Data

Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...

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Channel Integration or Channel Maximization?

Media Channel Integration or Channel Maximization?

8y Shannon E. Denison

Channel Integration or Channel Maximization?

While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...

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Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Automation Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

8y Kevin Miller

Finding ROI in B2B Marketing Can Feel Like Pushing...

B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...

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Do Your Analytics Make Any Difference?

Analytics Do Your Analytics Make Any Difference?

8y Neil Mason

Do Your Analytics Make Any Difference?

Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...

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New Adap.tv Patent Ties Sales to Specific TV Ads

Data insights New Adap.tv Patent Ties Sales to Specific TV Ads

8y Mike O'Brien

New Adap.tv Patent Ties Sales to Specific TV Ads

With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...

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What Fitness/Wellness Apps Can Teach Us About Community Engagement

Community Management What Fitness/Wellness Apps Can Teach Us About Community Engagement

8y Michael Della Penna

What Fitness/Wellness Apps Can Teach Us About Comm...

The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...

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On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

Analytics On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

9y Pelin Thorogood

On the Path to Advanced Analytics, Data Silos Are ...

The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...

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Google and AOL Buy Marketing Attribution Start-Ups

Data insights Google and AOL Buy Marketing Attribution Start-Ups

9y Yuyu Chen

Google and AOL Buy Marketing Attribution Start-Ups

Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

Acquisition It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

9y Nathan Richter

It’s Time to In-Source Your Marketing Strategy by ...

To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...

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Minus Google Plus? Probably Not

Marketing Minus Google Plus? Probably Not

9y Gary Stein

Minus Google Plus? Probably Not

Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...

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