Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...
View articleBy conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleEngagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...
View articleThe industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this oppor...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleAirwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...
View articleThe moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...
View articleMichael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...
View articleThis year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...
View articleTuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Read More...
View articleTwo years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleNew research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...
View articleBehind the big data hype are a few realities that threaten to stall the revolution. Read More...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleGovernance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance po...
View articleConsider this approach to tie your digital data to sales. Read More...
View article