Automation Doesn’t Mean "Hands-Free"

Automation Automation Doesn’t Mean "Hands-Free"

9y Steve Denner

Automation Doesn’t Mean "Hands-Free"

Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...

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Are Digital Dead Ends Sabotaging Your Conversion Rates?

Automation Are Digital Dead Ends Sabotaging Your Conversion Rates?

9y Aubrey Beck

Are Digital Dead Ends Sabotaging Your Conversion R...

By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...

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What’s in a Tag?

Analytics What’s in a Tag?

9y Pelin Thorogood

What’s in a Tag?

The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...

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Marketers Struggling to Reinvent Themselves

Marketing Marketers Struggling to Reinvent Themselves

9y Andy Betts

Marketers Struggling to Reinvent Themselves

While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...

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The Power of Customer Engagement Is in Your Hands

Automation The Power of Customer Engagement Is in Your Hands

9y Stephanie Miller

The Power of Customer Engagement Is in Your Hands

Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...

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Wearable Tech: The Next Big Thing

Asia Wearable Tech: The Next Big Thing

9y Mandeep Grover

Wearable Tech: The Next Big Thing

The industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this oppor...

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Will This Be the Year of Data Analytics in the Marketing Department?

Analytics Will This Be the Year of Data Analytics in the Marketing Department?

9y Pelin Thorogood

Will This Be the Year of Data Analytics in the Mar...

Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...

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Convergence and Info-Literacy in 2014

Analytics Convergence and Info-Literacy in 2014

9y Marshall Sponder

Convergence and Info-Literacy in 2014

What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...

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VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

Asia VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

9y Adaline Lau

VIDEO: Omnicom and Airwave APAC on Mobile and Smar...

Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...

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Top 10 gTLDs to Watch in 2014

Data insights Top 10 gTLDs to Watch in 2014

9y Jennifer Wolfe

Top 10 gTLDs to Watch in 2014

The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...

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Singtel Advertising's Big Data Ambitions [Video]

Asia Singtel Advertising's Big Data Ambitions [Video]

9y Adaline Lau

Singtel Advertising's Big Data Ambitions [Video]

Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...

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Your Digital Analytics Challenge for 2014

Actionable Analysis Your Digital Analytics Challenge for 2014

9y Robert Miller

Your Digital Analytics Challenge for 2014

This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...

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TBWADigital Arts Network: Using Data to Power Creativity [Video]

Agency Spotlight TBWADigital Arts Network: Using Data to Power Creativity [Video]

9y Adaline Lau

TBWADigital Arts Network: Using Data to Power Crea...

Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Read More...

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Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

Data insights Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

9y Ben Plomion

Retargeting Goes Mainstream: 1 in 5 Marketers Now ...

Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...

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Donuts' New gTLDs – a Digital Shopping Mall

Data insights Donuts' New gTLDs – a Digital Shopping Mall

9y Jennifer Wolfe

Donuts' New gTLDs – a Digital Shopping Mall

The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...

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A New Look at the Value of Data to Marketers and the Economy

Ad Industry Metrics A New Look at the Value of Data to Marketers and the Economy

9y Stephanie Miller

A New Look at the Value of Data to Marketers and t...

New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...

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Not So Fast! 7 Hurdles to the Big Data Revolution

Media Not So Fast! 7 Hurdles to the Big Data Revolution

9y Kristin Kovner

Not So Fast! 7 Hurdles to the Big Data Revolution

Behind the big data hype are a few realities that threaten to stall the revolution. Read More...

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Digital Footprints: Following the Data Trail

Advanced Email Marketing Digital Footprints: Following the Data Trail

9y Katrina Conn

Digital Footprints: Following the Data Trail

What can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...

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Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting

Data insights Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting

9y Ben Plomion

Uncovering Your Secret Stash of Marketing Data to ...

Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...

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Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon

Actionable Analysis Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon

9y Andrew Edwards

Data Gaps & Governance: What Was True in the M...

Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance po...

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Moving Beyond Conversions in Digital Measurement

Analytics Moving Beyond Conversions in Digital Measurement

10y Charlie Wang

Moving Beyond Conversions in Digital Measurement

Consider this approach to tie your digital data to sales. Read More...

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