Democratization of data science: Empowering experience makers with an intelligent platform

Data & Analytics Democratization of data science: Empowering experience makers with an intelligent platform

2y Lakshmi Shivalingaiah

Democratization of data science: Empowering experi...

Data science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

4y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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What are the essential components of a Customer Data Platform?

Analyzing Customer Data What are the essential components of a Customer Data Platform?

4y Sam Carter

What are the essential components of a Customer Da...

A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...

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Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

5y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

5y Sophie Loras

Why Tencent's deals with Publicis and WPP are good...

The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...

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How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

5y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

5y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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Three ways to maintain the right martech balance

Marketing Automation Three ways to maintain the right martech balance

5y Stephanie Miller

Three ways to maintain the right martech balance

Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...

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Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

6y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

6y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

6y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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What is a data management platform and why do you need one?

Analytics What is a data management platform and why do you need one?

6y Andrew Edwards

What is a data management platform and why do you ...

What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

6y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Data privacy: the clock is ticking for U.S. marketers

Analytics Data privacy: the clock is ticking for U.S. marketers

6y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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Three digital predictions for APAC and why they matter

Asia Three digital predictions for APAC and why they matter

6y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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What does Alibaba's latest purchase mean for brand marketers?

Asia What does Alibaba's latest purchase mean for brand marketers?

6y Sophie Loras

What does Alibaba's latest purchase mean for brand...

Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...

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Welcome to the next generation of rank tracking

Search Welcome to the next generation of rank tracking

6y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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The Practical Guide to Programmatic Planning in China: Part 4

Asia The Practical Guide to Programmatic Planning in China: Part 4

6y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

Media Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

6y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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The Practical Guide to Programmatic Planning in China: Part 3

Asia The Practical Guide to Programmatic Planning in China: Part 3

6y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

How to evaluate demand side platforms for a programmatic strategy in China. Read More...

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The Practical Guide to Programmatic Planning in China: Part 2

Asia The Practical Guide to Programmatic Planning in China: Part 2

6y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...

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Big Data: Inspect What You Expect

Data-Driven Marketing Big Data: Inspect What You Expect

6y Benjamin Spiegel

Big Data: Inspect What You Expect

Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...

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4 Tips to Get Measurement Right Upfront

Actionable Analysis 4 Tips to Get Measurement Right Upfront

6y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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China's Great Data Paradox

Analytics China's Great Data Paradox

6y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

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Unchain Marketing Data to Improve High-Value Customer Experience

Marketing Unchain Marketing Data to Improve High-Value Customer Experience

6y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

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A Practical Guide to Programmatic Planning in China: Part 1

Asia A Practical Guide to Programmatic Planning in China: Part 1

6y Charlie Wang

A Practical Guide to Programmatic Planning in Chin...

Charlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...

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