Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
View articleThe launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Re...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleHavas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...
View articleA new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleIn his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...
View articleProgrammatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleWhile social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleWith its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleRecent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...
View articleMarketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs t...
View articleOftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...
View articleReal-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleMapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Read More...
View articleIt's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...
View articleOracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...
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