Forrester DMP report 2019: Adobe and Salesforce lead the pack
Analytics

Forrester DMP report 2019: Adobe and Salesforce lead the pack

5y Luke Richards

Forrester DMP report 2019: Adobe and Salesforce le...

Adobe and Salesforce top the Forrester DMP report 2019. For the future, consumer-led security will be a key feature. What else should marketers look f...

View article
Tru Optik launches a Political Data Cloud for OTT and Connected TV
Digital Advertising

Tru Optik launches a Political Data Cloud for OTT and Connected TV

5y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

View article
Are you making the most of your DMP? Four use cases you need
Analytics

Are you making the most of your DMP? Four use cases you need

5y Daisy Chen

Are you making the most of your DMP? Four use case...

A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...

View article
Get the latest analysis and reports delivered to your inbox daily
Why using too many data management tools is bad for strategy
Analytics

Why using too many data management tools is bad for strategy

5y Emily Alford

Why using too many data management tools is bad fo...

Companies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...

View article
What are the essential components of a Customer Data Platform?
Analytics

What are the essential components of a Customer Data Platform?

7y Sam Carter

What are the essential components of a Customer Da...

A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...

View article