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    Martech management tools: Seven types of platforms critical to marketing success
    Collaboration

    Martech management tools: Seven types of platforms critical to marketing su...

    5y Jonathan Brown

    Martech management tools: Seven types of platforms...

    Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...

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    Why using too many data management tools is bad for strategy
    Analytics

    Why using too many data management tools is bad for strategy

    5y Emily Alford

    Why using too many data management tools is bad fo...

    Companies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...

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