Six principles for a world-class PIM strategy
Analytics

Six principles for a world-class PIM strategy

4y Dietmar Rietsch

Six principles for a world-class PIM strategy

Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial ...

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Why CMOs should embrace data privacy protection
Analytics

Why CMOs should embrace data privacy protection

4y R. Paul Singh

Why CMOs should embrace data privacy protection

CMO of data management company Okera weighs in on what today's CMOs can do to embrace data privacy protection for their brands. Read More...

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Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months
Analytics

Privacy tech: New category of "individual rights management tools" among mo...

5y Barry Levine

Privacy tech: New category of "individual rights m...

Privacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...

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"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough
Analytics

"Data complexity" is one of the biggest challenges for marketers right now,...

5y Emily Alford

"Data complexity" is one of the biggest challenges...

In a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....

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Marketing attribution and data management 2019: Key takeaways from research briefing
Analytics

Marketing attribution and data management 2019: Key takeaways from research...

5y Kimberly Collins

Marketing attribution and data management 2019: Ke...

Research (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...

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Why using too many data management tools is bad for strategy
Analytics

Why using too many data management tools is bad for strategy

5y Emily Alford

Why using too many data management tools is bad fo...

Companies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle
Analytics

Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales c...

6y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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What are the essential components of a Customer Data Platform?
Analytics

What are the essential components of a Customer Data Platform?

7y Sam Carter

What are the essential components of a Customer Da...

A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...

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