How clean CRM data makes or breaks customer experiences
Analytics

How clean CRM data makes or breaks customer experiences

5y Brooke Maynard

How clean CRM data makes or breaks customer experi...

Too often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle
Analytics

Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales c...

6y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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How the GDPR promises to improve personalization
Analytics

How the GDPR promises to improve personalization

6y Mike O'Brien

How the GDPR promises to improve personalization

The General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...

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Five ways to maintain data quality in your analytics
Analytics

Five ways to maintain data quality in your analytics

7y Chris Camps

Five ways to maintain data quality in your analyti...

A data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...

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