Three “head fakes” and three tech trends to watch out for in 2020
Digital Marketing

Three “head fakes” and three tech trends to watch out for in 2020

4y Erik Dochtermann and Robert Jo...

Three “head fakes” and three tech trends to watch ...

MODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...

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Contentsquare buys Clicktale to create a global experience analytics provider
Analytics

Contentsquare buys Clicktale to create a global experience analytics provid...

5y Barry Levine

Contentsquare buys Clicktale to create a global ex...

The combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...

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Democratization of data science: Empowering experience makers with an intelligent platform
Analytics

Democratization of data science: Empowering experience makers with an intel...

5y Lakshmi Shivalingaiah

Democratization of data science: Empowering experi...

Data science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...

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Augmented analytics: What you need to know for 2019
Analytics

Augmented analytics: What you need to know for 2019

5y Naresh Agarwal

Augmented analytics: What you need to know for 201...

Oveview of what augmented analytics is and what kind of effect it can have, as well as the three main competitive advantages it gives your team. Read ...

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How democratizing data leads to better decisions
Analytics

How democratizing data leads to better decisions

6y Mike O'Brien

How democratizing data leads to better decisions

Data democratization is the process of putting analytics in everyone’s hands, empowering more people within an organization to extract the insights th...

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Breaking down silos with the metrics that matter
Analytics

Breaking down silos with the metrics that matter

6y Mike O'Brien

Breaking down silos with the metrics that matter

As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Why data science can make applications smarter
Analytics

Why data science can make applications smarter

8y Janet Bastiman

Why data science can make applications smarter

Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an a...

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