Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleIn an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...
View articleA detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...
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View articleIntent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...
View articleJust 21% of businesses with marketing automation technology are using this to personalize their websites and today we explore why that might be. Read ...
View articleMobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing effo...
View articleKevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...
View articleJustin Gray, CEO of LeadMD, breaks down why futureproofing is the key to surviving the unexpected and shares actionable tips to get started. Read More...
View articleWith the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...
View articleAdjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...
View articleEven with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...
View articleHow to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...
View articleIn our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...
View articleMaking first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. Read More...
View articleIn a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....
View articleADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...
View articleBrad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...
View articleClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...
View articleAfter COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...
View articleConsumer privacy is imperative and Jornaya’s Chief Marketing Officer Rich Smith details what marketers can do to become more TCPA compliant. Read More...
View articleCustomer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View articleDianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
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View articleAlex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleAs advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...
View articleMuch has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...
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