Five ways data is transforming the brand-agency relationship
Acquisition

Five ways data is transforming the brand-agency relationship

4y Jacqueline Dooley

Five ways data is transforming the brand-agency re...

A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

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Real-time customer engagement and omnichannel personalization deliver a superior CX
Data insights

Real-time customer engagement and omnichannel personalization deliver a sup...

4y John Nash

Real-time customer engagement and omnichannel pers...

John Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...

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How CPG brands can harness data to flourish in the age of disruption
CPG (FMCG)

How CPG brands can harness data to flourish in the age of disruption

4y Tina Wilson

How CPG brands can harness data to flourish in the...

While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...

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Marketer's guide to data-driven marketing attribution
Analytics

Marketer's guide to data-driven marketing attribution

4y James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

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The pros and cons of different attention metrics
Analytics

The pros and cons of different attention metrics

4y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

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The world is changing - the way for brands to reach customers now is through data
Data insights

The world is changing - the way for brands to reach customers now is throug...

4y Meka White Morris

The world is changing - the way for brands to reac...

Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...

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Mid-year checkpoint: Three data-dependent marketing strategies
Data insights

Mid-year checkpoint: Three data-dependent marketing strategies

4y Mark Lawrence

Mid-year checkpoint: Three data-dependent marketin...

Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...

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Five tools that can help you break free from data paralysis
Analytics

Five tools that can help you break free from data paralysis

4y Jacqueline Dooley

Five tools that can help you break free from data ...

From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...

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Using the right data to understand consumer behavior
Data insights

Using the right data to understand consumer behavior

4y Ross Shanken

Using the right data to understand consumer behavi...

Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...

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Amidst the pandemic, bringing the power of personal data back to the consumer is imperative
Data insights

Amidst the pandemic, bringing the power of personal data back to the consum...

4y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

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Anticipating customer needs with data and AI
AI & Automation

Anticipating customer needs with data and AI

4y Kate Erickson

Anticipating customer needs with data and AI

Deloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...

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5 tips to accelerate your company's AI implementation
AI & Automation

5 tips to accelerate your company's AI implementation

4y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots
AI & Automation

Key insights: AI in Marketing Summit highlights, microbrowser advertising, ...

4y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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Personalization is critical during times of rapid change
AI & Automation

Personalization is critical during times of rapid change

4y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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AI-driven personalization yields impressive retail ROI
AI & Automation

AI-driven personalization yields impressive retail ROI

4y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence
AI & Automation

How AI empowered CDPs are bridging the gap between marketing data and true ...

4y Dan Drapeau

How AI empowered CDPs are bridging the gap between...

Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...

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The new normal post COVID-19 will require a deep understanding of the consumer
Digital Marketing

The new normal post COVID-19 will require a deep understanding of the consu...

4y Carrie Parker

The new normal post COVID-19 will require a deep u...

Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...

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Data-driven optimization: The critical role of AI in martech
AI & Automation

Data-driven optimization: The critical role of AI in martech

4y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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What to look for when buying AI marketing technology
AI & Automation

What to look for when buying AI marketing technology

4y Ashley Schweigert

What to look for when buying AI marketing technolo...

Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...

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CCPA and customer outreach: What marketing experts need to know
Data insights

CCPA and customer outreach: What marketing experts need to know

4y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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AI marketing and business growth
AI & Automation

AI marketing and business growth

4y Ashley Schweigert

AI marketing and business growth

Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...

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The shape of future data privacy regulation is immaterial
Analyzing Customer Data

The shape of future data privacy regulation is immaterial

4y Catherine Ballantyne

The shape of future data privacy regulation is imm...

Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...

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Five things to ask when seeking alternatives in a cookie-less world
Data insights

Five things to ask when seeking alternatives in a cookie-less world

4y Ajit Thupil

Five things to ask when seeking alternatives in a ...

Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read More...

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In defence of the buyer persona
Data insights

In defence of the buyer persona

4y Sabri Suby

In defence of the buyer persona

King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...

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New browser policies shift the value to offline data
Analyzing Customer Data

New browser policies shift the value to offline data

4y Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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MTA is dead: Why marketers should adopt an agile marketing strategies
Analytics

MTA is dead: Why marketers should adopt an agile marketing strategies

4y Matt Voda

MTA is dead: Why marketers should adopt an agile m...

For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Soft...

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Marketing after the coronavirus pandemic
Data insights

Marketing after the coronavirus pandemic

4y Ashley Schweigert

Marketing after the coronavirus pandemic

Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...

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