A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
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View articleWhile a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View articleMax Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...
View articleMeka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...
View articleOracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...
View articleFrom predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...
View articleRoss Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...
View articleThe global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...
View articleDeloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...
View articleRingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...
View articleHighlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...
View articleDrew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...
View articleRetail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...
View articleCustomer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...
View articleCarrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...
View articleAI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...
View articleBefore buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...
View articleWith CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...
View articleMarketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...
View articleCatherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...
View articleAjit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read More...
View articleKing Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...
View articleAlliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...
View articleFor brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Soft...
View articleMost companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied ...
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