Retail apps must engage further to keep pace during the holiday shopping season
Data insights

Retail apps must engage further to keep pace during the holiday shopping se...

4y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

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Three ways to use predictive analytics to grow your business
Acquisition

Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020
Automation

Acoustic gives tips on future proofing your martech stacks and highlight 't...

4y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Enterprises in Switzerland flocking to the public cloud, according to new report
Digital Marketing

Enterprises in Switzerland flocking to the public cloud, according to new r...

4y Mahir Prasad

Enterprises in Switzerland flocking to the public ...

ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...

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Tealium report: Consumers trust brands with their data, but with conditions
Analyzing Customer Data

Tealium report: Consumers trust brands with their data, but with conditions

4y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Stop wasting your data: Turn IP data into marketing dollars
Analytics

Stop wasting your data: Turn IP data into marketing dollars

4y Emily Alford

Stop wasting your data: Turn IP data into marketin...

Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate
Case Study

The Scotch Malt Whisky Society grows customer lifetime value with personali...

4y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform
AI & Automation

Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Pl...

4y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...

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What the privacy era means to mobile apps and customer experience
Industry Developments

What the privacy era means to mobile apps and customer experience

4y Mike Herrick

What the privacy era means to mobile apps and cust...

A privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particula...

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Sourcepoint adds CCPA compliance to its Consent Management Platform
Analytics

Sourcepoint adds CCPA compliance to its Consent Management Platform

4y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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Deloitte on what retailers can do to protect consumer data privacy
Ecommerce

Deloitte on what retailers can do to protect consumer data privacy

4y Jacqueline Dooley

Deloitte on what retailers can do to protect consu...

New report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read More...

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How to use buyer intent data for better sales and marketing alignment
Analytics

How to use buyer intent data for better sales and marketing alignment

4y Emily Alford

How to use buyer intent data for better sales and ...

For marketers, harnessing the power of buyer intent data can mean better lead generation, increased conversions, and long-term customer retention. Rea...

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Four secrets of the data-driven CMO
Leadership

Four secrets of the data-driven CMO

4y Emily Alford

Four secrets of the data-driven CMO

What does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...

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Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV
Analytics

Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

4y Barry Levine

Tru Optik releases Privacy.TV, CCPA-compatible sol...

Tru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO
Leadership

Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

4y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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Clearbit launches X platform, marrying CRM to its firmographic data
Analytics

Clearbit launches X platform, marrying CRM to its firmographic data

5y Barry Levine

Clearbit launches X platform, marrying CRM to its ...

Clearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI
Analytics

Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

5y Barry Levine

Adobe unveils Customer Journey Analytics with new ...

Adobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...

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Data privacy: What should marketers be doing to prepare for regulation?
Analytics

Data privacy: What should marketers be doing to prepare for regulation?

5y Charlie Braithwaite

Data privacy: What should marketers be doing to pr...

"Good marketers aren't spammers, and these regulations simply maintain the high standards they already hold of themselves," says Harold Giménez, VP of...

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Finance platform Kabbage acquires SMB data provider Radius Intelligence
Analytics

Finance platform Kabbage acquires SMB data provider Radius Intelligence

5y Barry Levine

Finance platform Kabbage acquires SMB data provide...

By acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...

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HubSpot partners with Supermetrics to enable automated multi-portal views
Analytics

HubSpot partners with Supermetrics to enable automated multi-portal views

5y Barry Levine

HubSpot partners with Supermetrics to enable autom...

HubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...

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"Marketing's new M.O." and the power of "data-driven creative"
Strategies

"Marketing's new M.O." and the power of "data-driven creative"

5y Emily Alford

"Marketing's new M.O." and the power of "data-driv...

In a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...

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Why marketing attribution hasn’t lived up to the hype—yet
Disruptive MarTech

Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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Is martech on the verge of a DOOH boom?
Digital Transformation

Is martech on the verge of a DOOH boom?

5y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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There are three CMO archetypes, but only one is best for driving growth
Leadership

There are three CMO archetypes, but only one is best for driving growth

5y Biljana Cvetanovski

There are three CMO archetypes, but only one is be...

McKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....

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Using predictive modeling to plan your 2020 marketing strategy
Analytics

Using predictive modeling to plan your 2020 marketing strategy

5y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation
Analytics

How European marketers are navigating data in light of GDPR and ePrivacy Re...

5y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game
CRM

The personalized CRM: Why current tools aren’t giving sales reps the insigh...

5y Emily Alford

The personalized CRM: Why current tools aren’t giv...

Traditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...

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