The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau.
Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro.
Firms agreed to implement appropriate corrections.
Combo will let large brands run global programs, firms say.
Are we about to see a complete change to the media buying culture? Part two in a two-part series.
Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow.
Here's a rundown of the most recent offerings.
A Q&A with Dax Hamman, VP display media at iCrossing.