Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age
Acquisition

Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school adve...

8y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Digital people on the move: Google's search head retires
Marketing

Digital people on the move: Google's search head retires

8y Yuyu Chen

Digital people on the move: Google's search head r...

The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...

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Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all time
Agency Spotlight

Throwback Thursday: DDB's Chris Brown recalls his fave campaigns of all tim...

8y Mike O'Brien

Throwback Thursday: DDB's Chris Brown recalls his ...

In our inaugural edition of this new Throwback Thursday column, the president and CEO of DDB New York takes a trip down memory lane to share his most ...

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Revisiting the ghosts of Christmas past: did these predictions hold true?
Insights

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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Digital marketing people on the move: GE has a new CMO
Marketing

Digital marketing people on the move: GE has a new CMO

9y Yuyu Chen

Digital marketing people on the move: GE has a new...

This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...

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Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Search

Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign

9y Mike O'Brien

Allrecipes.com Sees Increased Engagement Despite P...

Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m...

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Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?
Social

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

9y Yuyu Chen

Was Twitter's Visual-Tool Debut at the VMAs a Glim...

At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. ...

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Digital Marketing People on the Move: July 2015 Roundup
Marketing

Digital Marketing People on the Move: July 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: July 2015 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...

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Digital Marketing People on the Move: June 2015 Roundup
Marketing

Digital Marketing People on the Move: June 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Digital Marketing People on the Move: April 2015 Roundup
Marketing

Digital Marketing People on the Move: April 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: April 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...

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Digital Marketing People on the Move: February 2015 Roundup
Marketing

Digital Marketing People on the Move: February 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

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Digital Marketing People on the Move: January 2015 Roundup
Marketing

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer
Data insights

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

9y Melanie White

Dos and Don’ts of Becoming a Successful Data-Drive...

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...

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Digital Marketing People on the Move: December 2014 Roundup
Marketing

Digital Marketing People on the Move: December 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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Digital Marketing People on the Move: October 2014 Roundup
Marketing

Digital Marketing People on the Move: October 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: October 2014...

This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...

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Spotlight On: Tribal Worldwide's Rich Guest
Agency Spotlight

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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VIDEO: Building an Influential Brand
Media

VIDEO: Building an Influential Brand

10y Yuyu Chen

VIDEO: Building an Influential Brand

In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...

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Digital Marketing People on the Move: September 2014 Roundup
Marketing

Digital Marketing People on the Move: September 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: September 20...

This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?
Marketing

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

10y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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Digital Marketing People on the Move: May 2014 Roundup
Agency Spotlight

Digital Marketing People on the Move: May 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: May 2014 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May. Read More...

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Car Service App Gett Drives April Fool’s Treats Via #GettAnything
Media

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

10y Lisa Lacy

Car Service App Gett Drives April Fool’s Treats Vi...

After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...

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Instagram Secures First Major Ad Deal With Omnicom Group
Marketing

Instagram Secures First Major Ad Deal With Omnicom Group

10y Yuyu Chen

Instagram Secures First Major Ad Deal With Omnicom...

After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...

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State Farm and DDB Kick Off Neighborhood Assist 2014
Social

State Farm and DDB Kick Off Neighborhood Assist 2014

10y Lisa Lacy

State Farm and DDB Kick Off Neighborhood Assist 20...

The philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Read More...

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Digital Marketing People on the Move: Feb 2014 Roundup
Marketing

Digital Marketing People on the Move: Feb 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: Feb 2014 Rou...

February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...

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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Asia

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

11y Adaline Lau

McDonald's Gets Youths to Build Big Macs by Shakin...

The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...

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Case Study: Pepsi China Leverages Web Video for CNY Campaign
Asia

Case Study: Pepsi China Leverages Web Video for CNY Campaign

11y Adaline Lau

Case Study: Pepsi China Leverages Web Video for CN...

Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...

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