Sincerity: The secret of Chobani's social success

Sincerity: The secret of Chobani's social success

8y Mike O'Brien

Sincerity: The secret of Chobani's social success

How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...

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ClickZ's South by Southwest Industry Preview

ClickZ's South by Southwest Industry Preview

9y Emily Alford

ClickZ's South by Southwest Industry Preview

ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...

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Digital Marketing People on the Move: January 2015 Roundup

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

10y Mike O'Brien

Will Microsoft's Acquistion of Minecraft Lead to A...

The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

10y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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Digital Ad Sales Vet Greenberg Joins Katz 360

Digital Ad Sales Vet Greenberg Joins Katz 360

12y ClickZ News Staff

Digital Ad Sales Vet Greenberg Joins Katz 360

More exec additions for AudienceScience, SapientNitro and DDB Chicago. Read More...

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State Farm Creates Personalized Chaos to Promote Insurance

State Farm Creates Personalized Chaos to Promote Insurance

13y Susan Kuchinskas

State Farm Creates Personalized Chaos to Promote I...

Branded plaything uses Google Street View to create a scene of robotic destruction on your own block. Read More...

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New DDB CEO Hints at 'Ground Up' Digital Strategy

New DDB CEO Hints at 'Ground Up' Digital Strategy

13y Christopher Heine

New DDB CEO Hints at 'Ground Up' Digital Strategy

Peter McGuinness talks marketing and wraps up Gotham run. Read More...

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Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago

13y Amara Mastronardi

Martin Agency's Sackett Named Chief Digital Office...

In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president. Read More...

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