How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17.
This is a roundup of new hires and promotions in the digital marketing industry during January of 2015.
The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided.
Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have?
More exec additions for AudienceScience, SapientNitro and DDB Chicago.
Branded plaything uses Google Street View to create a scene of robotic destruction on your own block.
Peter McGuinness talks marketing and wraps up Gotham run.
In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president.