The real value of loyalty programs: data

The real value of loyalty programs: data

8y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

10y Emily Alford

Groupon Reveals Time-Based Booking for Businesses ...

Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new custome...

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Groupon Adds In-Store Coupons to Its Freebie Offers

Groupon Adds In-Store Coupons to Its Freebie Offers

10y Lisa Lacy

Groupon Adds In-Store Coupons to Its Freebie Offer...

Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...

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Groupon Reserves New Scheme to Fill Empty Tables

Groupon Reserves New Scheme to Fill Empty Tables

11y Matt Kapko

Groupon Reserves New Scheme to Fill Empty Tables

As the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations...

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Groupon and MLB.com Team Up for Baseball Deals

Groupon and MLB.com Team Up for Baseball Deals

11y Lisa Lacy

Groupon and MLB.com Team Up for Baseball Deals

Groupon has become the official daily deals site of MLB.com through the 2014 season. Read More...

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Groupon's National Sales Chief Leaves Company

Groupon's National Sales Chief Leaves Company

12y Matt Kapko

Groupon's National Sales Chief Leaves Company

A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Read More...

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MasterCard Goes Local With Gilt City Deals Partnership

MasterCard Goes Local With Gilt City Deals Partnership

12y Matt Kapko

MasterCard Goes Local With Gilt City Deals Partner...

MasterCard is offering deals for Nieman Marcus and meetings with Cubs players as part of its Priceless Cities program. Read More...

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Foursquare Local Updates Competes with Google, Twitter

Foursquare Local Updates Competes with Google, Twitter

12y Susan Kuchinskas

Foursquare Local Updates Competes with Google, Twi...

Automatic updating service lets businesses target repeat customers. Read More...

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Facebook Offers Test Bodes Well for Upscale Retailer

Facebook Offers Test Bodes Well for Upscale Retailer

12y Christopher Heine

Facebook Offers Test Bodes Well for Upscale Retail...

Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Read More...

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Facebook 'Offers' Goes National

Facebook 'Offers' Goes National

12y Christopher Heine

Facebook 'Offers' Goes National

Digital giant says all businesses in the United States can now test its free deals platform. Read More...

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Starbucks Plans to Run Google 'Offer' This Week

Starbucks Plans to Run Google 'Offer' This Week

12y Christopher Heine

Starbucks Plans to Run Google 'Offer' This Week

UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon. Read More...

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LivingSocial's 'Tipping' Point Challenges Seamless

LivingSocial's 'Tipping' Point Challenges Seamless

12y Christopher Heine

LivingSocial's 'Tipping' Point Challenges Seamless

Daily deals marketer offers takeout and delivery specials. Read More...

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LivingSocial: '918 F Street' Events Are Selling Out

LivingSocial: '918 F Street' Events Are Selling Out

12y Christopher Heine

LivingSocial: '918 F Street' Events Are Selling Ou...

Amid curiosity and criticism, deals brand lauds one-month-old offline initiative. Read More...

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How Amazon Sold 1 Million Deals in 17 Hours

How Amazon Sold 1 Million Deals in 17 Hours

12y Christopher Heine

How Amazon Sold 1 Million Deals in 17 Hours

Retail giant leans on email; little if any sales staff needed. Read More...

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Scvngr CEO: 'LevelUp Should Be The Bigger Business'

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

12y Christopher Heine

Scvngr CEO: 'LevelUp Should Be The Bigger Business...

Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Read More...

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29 Percent of Daily Deals Customers Are New

29 Percent of Daily Deals Customers Are New

12y Christopher Heine

29 Percent of Daily Deals Customers Are New

Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons. Read More...

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Pizza Hut, Amex Team Up on Foursquare for Super Bowl

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

12y Christopher Heine

Pizza Hut, Amex Team Up on Foursquare for Super Bo...

Partnership offers game watchers a $5 rebate on pizzas. Read More...

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Non-Food Marketers Grab Greater Share of Digital Coupon Space

Non-Food Marketers Grab Greater Share of Digital Coupon Space

12y Douglas Quenqua

Non-Food Marketers Grab Greater Share of Digital C...

The number of digital coupon "events" increased by 12.3 percent in 2011. Read More...

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Google+ Crosses 90M Users

Google+ Crosses 90M Users

12y Zachary Rodgers

Google+ Crosses 90M Users

Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Read More...

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Hong Kong Daily Deals Scene Heats Up

Hong Kong Daily Deals Scene Heats Up

12y Adaline Lau

Hong Kong Daily Deals Scene Heats Up

English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Read More...

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Groupon's Big Deal: Worldwide Trip for $10K and $20K

Groupon's Big Deal: Worldwide Trip for $10K and $20K

12y Christopher Heine

Groupon's Big Deal: Worldwide Trip for $10K and $2...

Flights to stop at Paris, Beijing, and other international destinations. Read More...

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Virgin America's Google Offer Caps a Very Digital 2011

Virgin America's Google Offer Caps a Very Digital 2011

12y Christopher Heine

Virgin America's Google Offer Caps a Very Digital ...

Flight vouchers sold out within hours today. Read More...

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Inside Virgin America's $60K Cyber Monday Stunt

Inside Virgin America's $60K Cyber Monday Stunt

12y Christopher Heine

Inside Virgin America's $60K Cyber Monday Stunt

Airline runs Gilt City deal designed to cut through online clutter. Read More...

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Retailers Build Out Lifestyle Content

Retailers Build Out Lifestyle Content

12y Anna Maria Virzi

Retailers Build Out Lifestyle Content

One longtime men's magazine strikes back, joining forces with JC Penney. Read More...

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Groupon Before IPO: A Marketing Timeline

Groupon Before IPO: A Marketing Timeline

12y Christopher Heine

Groupon Before IPO: A Marketing Timeline

Deals giant has had more marketing triumphs than setbacks. Read More...

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REI Runs First-Ever National Google 'Offer'

REI Runs First-Ever National Google 'Offer'

12y Christopher Heine

REI Runs First-Ever National Google 'Offer'

Google's move comes one day ahead of Groupon IPO. Read More...

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Group-Buying Sites Will Fade Out

Group-Buying Sites Will Fade Out

12y Pace Lattin

Group-Buying Sites Will Fade Out

Three reasons why group buying does not serve merchants, marketers, or consumers. Read More...

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