Deep Focus adds MD and ECD; Clicksquared wins Oklahoma Thunder.
While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality.
Oscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?"
U.K.'s Engine Group snatches up the New York digital shop for an undisclosed sum.