Three key ingredients to success on social media

Three key ingredients to success on social media

8y Bob Cargill

Three key ingredients to success on social media

To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...

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10 ways brands are using social media marketing for good

10 ways brands are using social media marketing for good

8y Bob Cargill

10 ways brands are using social media marketing fo...

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...

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How this startup is keeping consumers [Von] Content

How this startup is keeping consumers [Von] Content

8y Mike O'Brien

How this startup is keeping consumers [Von] Conten...

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...

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10 tips for Hollywood-style social storytelling

10 tips for Hollywood-style social storytelling

8y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

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9 Valuable Tips for Your Ecommerce Product Page Copy

9 Valuable Tips for Your Ecommerce Product Page Copy

9y Graham Charlton

9 Valuable Tips for Your Ecommerce Product Page Co...

The written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the...

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3 Back-to-School Marketing Strategies With Merit

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Creating Social Influencer Content That Counts

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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Brands Use GIFs to Make Their Emails Pop

Brands Use GIFs to Make Their Emails Pop

9y Mike O'Brien

Brands Use GIFs to Make Their Emails Pop

As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...

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The Secret to Successful Storytelling Lies in the Golden Circle

The Secret to Successful Storytelling Lies in the Golden Circle

10y Aubrey Beck

The Secret to Successful Storytelling Lies in the ...

Connect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" yo...

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Driving Customer Innovation: It's the Small Things That Count

Driving Customer Innovation: It's the Small Things That Count

11y Dave Evans

Driving Customer Innovation: It's the Small Things...

When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Read More...

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Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

12y MP Singh

Collaborate to Grow: Leveraging Social Space Conne...

Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Read More...

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What Builds a Superfan?

What Builds a Superfan?

12y Dave Evans

What Builds a Superfan?

How the social feedback cycle helps smart brands nurture superfans. Read More...

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Dell Expands Listening Center to Asia

Dell Expands Listening Center to Asia

13y Adaline Lau

Dell Expands Listening Center to Asia

A new chapter for celebrated social media monitoring program. Read More...

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Dell Defines Social Media ROI: An Interview With Rishi Dave

Dell Defines Social Media ROI: An Interview With Rishi Dave

13y Harry Gold

Dell Defines Social Media ROI: An Interview With R...

Specific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Read More...

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Social Media Marketing at Dell: An Interview With Rishi Dave

Social Media Marketing at Dell: An Interview With Rishi Dave

13y Harry Gold

Social Media Marketing at Dell: An Interview With ...

Insights on tech and B2B social media marketing from an expert. First in a two-part series. Read More...

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ClickZ Connected Marketing Awards 2011 Winners Announced

ClickZ Connected Marketing Awards 2011 Winners Announced

13y Team ClickZ

ClickZ Connected Marketing Awards 2011 Winners Ann...

Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...

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Social Media Beyond Marketing

Social Media Beyond Marketing

13y Dave Evans

Social Media Beyond Marketing

Redefining social as a way of life, and what this means for your business. Read More...

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Tech and Entertainment Brands Embrace Twitter Promoted Trends

Tech and Entertainment Brands Embrace Twitter Promoted Trends

13y Kate Kaye

Tech and Entertainment Brands Embrace Twitter Prom...

The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...

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Publishers Build Out Digital Marketing Services

Publishers Build Out Digital Marketing Services

13y Anna Maria Virzi

Publishers Build Out Digital Marketing Services

From custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...

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Dell's Purchase Data Shows Power of Social Newsfeeds

Dell's Purchase Data Shows Power of Social Newsfeeds

13y Christopher Heine

Dell's Purchase Data Shows Power of Social Newsfee...

Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Read More...

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Six Stages of Social Media Maturity

Six Stages of Social Media Maturity

13y Gaurav Mishra

Six Stages of Social Media Maturity

From tools and tactics to platforms and processes - a framework to social media strategy. Read More...

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Beyond the Buzz, Social Media Is a Business Decision

Beyond the Buzz, Social Media Is a Business Decision

13y Rishi Dave

Beyond the Buzz, Social Media Is a Business Decisi...

Six tips from Dell on how to maximize your social media efforts. Read More...

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ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

13y Kate Kaye

ClickZ Stats: Cross Promotions a Theme in Twitter ...

Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...

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Internet: The Silver Bullet for Businesses?

Internet: The Silver Bullet for Businesses?

13y Joni Ngai

Internet: The Silver Bullet for Businesses?

Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for yo...

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Social Media Uses Content Marketing to Shop

Social Media Uses Content Marketing to Shop

13y Heidi Cohen

Social Media Uses Content Marketing to Shop

Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Read More...

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Organizing an SEO-Driven Social Media Strategy for Large Enterprises

Organizing an SEO-Driven Social Media Strategy for Large Enterprises

13y Crispin Sheridan

Organizing an SEO-Driven Social Media Strategy for...

Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your com...

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Managing Large Testing Teams

Managing Large Testing Teams

13y Jim Sterne

Managing Large Testing Teams

Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Read More...

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