To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...
View articleUsing social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...
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View articleContent marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...
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View articleSocial media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleConnect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" yo...
View articleWhen customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Read More...
View articleNow that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Read More...
View articleHow the social feedback cycle helps smart brands nurture superfans. Read More...
View articleA new chapter for celebrated social media monitoring program. Read More...
View articleSpecific examples of how a successful company is using social media to its advantage. Part two in a two-part series. Read More...
View articleInsights on tech and B2B social media marketing from an expert. First in a two-part series. Read More...
View articleDell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...
View articleRedefining social as a way of life, and what this means for your business. Read More...
View articleThe likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...
View articleFrom custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...
View articleConsumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Read More...
View articleFrom tools and tactics to platforms and processes - a framework to social media strategy. Read More...
View articleSix tips from Dell on how to maximize your social media efforts. Read More...
View articleTech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...
View articleMany organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for yo...
View articleDistributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Read More...
View articleUse a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your com...
View articleObserving companies like Della and eBay shows us how to effectively prioritize and manage tests. Read More...
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