Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers.
As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer.
Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?
Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead.
Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for.
Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines.