Human connection to shape marketing in 2020, according to Deloitte
Digital Transformation

Human connection to shape marketing in 2020, according to Deloitte

4y Tereza Litsa

Human connection to shape marketing in 2020, accor...

Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...

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Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses
Blockchain

Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses

5y Barry Levine

Deloitte unveils ‘Blockchain in a Box’ to demonstr...

“Blockchain is one of those technologies that the community can’t get its head around,” Deloitte's Linda Pawczuk told ClickZ, so the intention with "b...

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"Marketing's new M.O." and the power of "data-driven creative"
Strategies

"Marketing's new M.O." and the power of "data-driven creative"

5y Emily Alford

"Marketing's new M.O." and the power of "data-driv...

In a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...

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Deloitte ad agency Heat launches AI practice to predict near-term online trends
AI & Automation

Deloitte ad agency Heat launches AI practice to predict near-term online tr...

5y Barry Levine

Deloitte ad agency Heat launches AI practice to pr...

Deloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...

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What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro
Analytics

What's holding companies back from delivering on customer experience? Q&...

5y Kimberly Collins

What's holding companies back from delivering on c...

"To really get it right, you have to focus on the data first. If you can't get your data right, then a tool's just a tool." Angel Vaccaro speaks to Cl...

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Can you explain the difference between blockchain and Bitcoin?
Blockchain

Can you explain the difference between blockchain and Bitcoin?

5y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda
Analytics

Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

5y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey
Leadership

More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

6y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers
Digital Advertising

Retargeting gets credit for sales that would have happened organically, say...

6y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience
Mobile

How Deloitte Digital helped Chipotle revamp its reputation with a superior ...

6y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June
Digital Transformation

Chatbots, humanity and taking risks: ClickZ's most popular articles from Ap...

6y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Seven questions agencies should be asking prospective clients
Acquisition

Seven questions agencies should be asking prospective clients

8y Mike O'Brien

Seven questions agencies should be asking prospect...

In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...

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If it 'doesn't make any f**king sense,' it's ripe for disruption
Conference Coverage

If it 'doesn't make any f**king sense,' it's ripe for disruption

8y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation
Conference Coverage

Q&A: Deloitte Digital's Mike Brinker on digital transformation

8y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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3 Back-to-School Marketing Strategies With Merit
Marketing

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Digital Makes Brands Think About Back-to-School Shopping Sooner
Ecommerce

Digital Makes Brands Think About Back-to-School Shopping Sooner

9y Mike O'Brien

Digital Makes Brands Think About Back-to-School Sh...

As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...

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Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping
Ad Industry Metrics

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

9y Yuyu Chen

Retailers Bumble Mobile As Parents Blow Off Back-t...

Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...

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Offline Is the New Online
Marketing

Offline Is the New Online

9y Pelin Thorogood

Offline Is the New Online

Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...

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#CZLNY: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY: Engaging Customers With Interactive Video

10y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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Deloitte Adds Mobile Capability With Ubermind Acquisition
Media

Deloitte Adds Mobile Capability With Ubermind Acquisition

12y Douglas Quenqua

Deloitte Adds Mobile Capability With Ubermind Acqu...

Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines. Read More...

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