Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
Delta Air Lines
Multichannel customer service is a must in 2016. Who's doing it best?
Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands like Taco Bell, Delta, and.... the Kardashians?
The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current industry standards can help limit losses.
What email marketing skills can retailers learn from the strong performance of the travel industry?
The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month.
Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands begin?
As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time.
Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to develop an organic social media technique in the right way.
Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have?