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    IBM’s Watson now powers ad optimization with new Advertising Accelerator
    AI & Automation

    IBM’s Watson now powers ad optimization with new Advertising Accelerator

    4y Barry Levine

    IBM’s Watson now powers ad optimization with new A...

    IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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    LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet
    Digital Advertising

    LiveRamp 2019: Using IdentityLink to level the playing field for identity o...

    5y Kimberly Collins

    LiveRamp 2019: Using IdentityLink to level the pla...

    LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

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    Are you making the most of your DMP? Four use cases you need
    Analytics

    Are you making the most of your DMP? Four use cases you need

    5y Daisy Chen

    Are you making the most of your DMP? Four use case...

    A data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...

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    Q&A: GetIntent's George Levin on transparency in adtech
    Display Advertising

    Q&A: GetIntent's George Levin on transparency in adtech

    7y Rebecca Sentance

    Q&A: GetIntent's George Levin on transparency ...

    George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...

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