Eight social media skills for B2B brands to master

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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ClickZ cases the candidates: Social

ClickZ cases the candidates: Social

8y Mike O'Brien

ClickZ cases the candidates: Social

Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...

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What's the difference between UX and UI?

What's the difference between UX and UI?

8y Mike O'Brien

What's the difference between UX and UI?

User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...

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And our favorite ads of 2015 are...

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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3 takeaways from Social Media Week Chicago

3 takeaways from Social Media Week Chicago

8y Mike O'Brien

3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...

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Tweets of the Week: Starbucks, singles, and supporting our troops

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

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Tweets of the Week: Brands Cracked Up as Facebook Was Down

Tweets of the Week: Brands Cracked Up as Facebook Was Down

8y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

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Social Content Helps Fast Food Brands Beat Stigma

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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Tweets of the Week: Labor Day Was No Match for Apple's Day

Tweets of the Week: Labor Day Was No Match for Apple's Day

9y Mike O'Brien

Tweets of the Week: Labor Day Was No Match for App...

While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event...

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Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

9y Mike O'Brien

Tweets of the Week: McDonald's Says No; Everyone E...

Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...

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Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

9y Mike O'Brien

Spotlight On: Crispin Porter + Bogusky's Ivan Pere...

Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...

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Denny's, Walmart and Goodwill Score With Location Data [Study]

Denny's, Walmart and Goodwill Score With Location Data [Study]

9y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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Meet the CMO Behind the Transformation of America's (Favorite) Diner

Meet the CMO Behind the Transformation of America's (Favorite) Diner

9y Mike O'Brien

Meet the CMO Behind the Transformation of America'...

Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's ...

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Tweets of the Week: Oreo Finds a Twitter BFF

Tweets of the Week: Oreo Finds a Twitter BFF

9y Emily Alford

Tweets of the Week: Oreo Finds a Twitter BFF

This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. ...

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What Marketers Can Learn From McDonald's "Millennial Problem"

What Marketers Can Learn From McDonald's "Millennial Problem"

10y Emily Alford

What Marketers Can Learn From McDonald's "Millenni...

McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunic...

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Denny’s and Atari Appeal to Gen X With Mobile Games

Denny’s and Atari Appeal to Gen X With Mobile Games

10y Lisa Lacy

Denny’s and Atari Appeal to Gen X With Mobile Game...

By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...

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VIDEO: What Should Digital Marketers be Focused on in 2014?

VIDEO: What Should Digital Marketers be Focused on in 2014?

10y Melanie White

VIDEO: What Should Digital Marketers be Focused on...

Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...

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Denny's Pushes Bacon Menu With Baconalia Hub

Denny's Pushes Bacon Menu With Baconalia Hub

11y Lisa Lacy

Denny's Pushes Bacon Menu With Baconalia Hub

Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Read More...

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