More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey
Leadership

More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey

6y Mike O'Brien

More data, fewer agencies: Key takeaways from Dent...

Though the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...

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NewFronts News: YouTube adds to Google Premium
Media

NewFronts News: YouTube adds to Google Premium

8y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

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The Digital Download: Facebook Reactions, Foursquare attributions
Media

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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How well do agencies really understand programmatic?
Automation

How well do agencies really understand programmatic?

8y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

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Digital people on the move: Pizza Hut hires new CMO
Marketing

Digital people on the move: Pizza Hut hires new CMO

8y Yuyu Chen

Digital people on the move: Pizza Hut hires new CM...

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...

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Where is video going? 5 areas for marketers to focus on
Media

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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Facebook Wants to Complement TV with New Ad Metric
Media

Facebook Wants to Complement TV with New Ad Metric

9y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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In a Converging World, Look to Asia
Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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