Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already found utility on the watch, others may stumble.
We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star.
The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches.
This is a roundup of new hires and promotions in the digital marketing industry during March.
The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes.
The first screenplay to be released over Twitter is one more step towards screen convergence.
As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically.