Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
Three clever social media campaigns in China work hard on earned media to help them go viral.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?