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    Here’s how businesses can leverage digital content to engage with prospective B2B buyers
    Content

    Here’s how businesses can leverage digital content to engage with prospecti...

    6y Jonathan Brown

    Here’s how businesses can leverage digital content...

    Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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    How M&M's mastered multilingualism for its milestone birthday
    Strategies

    How M&M's mastered multilingualism for its milestone birthday

    8y Mike O'Brien

    How M&M's mastered multilingualism for its milesto...

    A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

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    Q&A: Mike Norrish on BT Sport's digital content strategy
    Content

    Q&A: Mike Norrish on BT Sport's digital content strategy

    8y Graham Charlton

    Q&A: Mike Norrish on BT Sport's digital conten...

    Digital content in a range of formats is helping BT Sport to establish itself in a competitive market.  I’ve been asking Mike Norrish, Digital E...

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