Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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New digital strategy on the menu for over 70 Bar Louie restaurants

B2C New digital strategy on the menu for over 70 Bar Louie restaurants

5m Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

AR & VR 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

6m Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

7m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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How Wells Fargo’s marketing operations went from alienated to aligned

B2C How Wells Fargo’s marketing operations went from alienated to aligned

10m Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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How marketers can use weather data as a strategic tailwind

Advertising & Promotion How marketers can use weather data as a strategic tailwind

10m Lauren Lee

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

Collaboration Building a bulletproof 'digital center of excellence' with Ericsson's marketing director

11m Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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Five ways brands can spark Q4 (and 2022) with influencer marketing

Digital Marketing Five ways brands can spark Q4 (and 2022) with influencer marketing

1y Neal Schaffer

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

1y Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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Three trends challenger brand marketers need to know

Digital Advertising Three trends challenger brand marketers need to know

1y Keen

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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How businesses can and should become influencers themselves

Digital Marketing How businesses can and should become influencers themselves

2y Neal Schaffer

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

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Blueshift’s Engage21 Conference: Experience Smarter Marketing

Digital Advertising Blueshift’s Engage21 Conference: Experience Smarter Marketing

2y Jeremy Chan

Blueshift’s Engage21 Conference: Experience Smarte...

Next week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...

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Key Insights: Leaders harness social media for digital transformation and customer service

Digital Leaders Key Insights: Leaders harness social media for digital transformation and customer service

2y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

Digital Advertising Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

2y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

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How to "Marie Kondo" your digital marketing strategy

Digital Marketing How to "Marie Kondo" your digital marketing strategy

4y Tereza Litsa

How to "Marie Kondo" your digital marketing strate...

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get ...

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What’s your Amazon strategy?: Breaking silos and brand new budgets

Search What’s your Amazon strategy?: Breaking silos and brand new budgets

5y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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How should a business create an effective digital marketing strategy?

Marketing How should a business create an effective digital marketing strategy?

6y Tereza Litsa

How should a business create an effective digital ...

A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More and more busine...

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