Winning at search: why vigilance and strategy alignment are necessary evils
Data-Driven Marketing

Winning at search: why vigilance and strategy alignment are necessary evils

11m Idris Nagri

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

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Scaling ecommerce brands in 2023: Strategies and best practices
322023

Scaling ecommerce brands in 2023: Strategies and best practices

1y Idris Nagri

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

2y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

2y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life
AR & VR

2 Billion Metaverse Impressions: How Heineken brought its virtual beer to l...

2y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Idris Nagri

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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How Wells Fargo’s marketing operations went from alienated to aligned
B2C

How Wells Fargo’s marketing operations went from alienated to aligned

2y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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How marketers can use weather data as a strategic tailwind
Advertising & Promotion

How marketers can use weather data as a strategic tailwind

2y Idris Nagri

How marketers can use weather data as a strategic ...

The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director
Collaboration

Building a bulletproof 'digital center of excellence' with Ericsson's marke...

2y Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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Five ways brands can spark Q4 (and 2022) with influencer marketing
Digital Marketing

Five ways brands can spark Q4 (and 2022) with influencer marketing

2y Idris Nagri

Five ways brands can spark Q4 (and 2022) with infl...

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...

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The digital marketing experience of a 250+ year old global luxury brand
Customer experience

The digital marketing experience of a 250+ year old global luxury brand

2y Idris Nagri

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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Three trends challenger brand marketers need to know
Digital Advertising

Three trends challenger brand marketers need to know

3y Idris Nagri

Three trends challenger brand marketers need to kn...

Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

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How businesses can and should become influencers themselves
Digital Marketing

How businesses can and should become influencers themselves

3y Idris Nagri

How businesses can and should become influencers t...

Neal Schaffer flips the perspective on influencer marketing and discusses how your business can be an influencer Read More...

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Blueshift’s Engage21 Conference: Experience Smarter Marketing
Digital Advertising

Blueshift’s Engage21 Conference: Experience Smarter Marketing

3y Idris Nagri

Blueshift’s Engage21 Conference: Experience Smarte...

Next week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...

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Key Insights: Leaders harness social media for digital transformation and customer service
Digital Leaders

Key Insights: Leaders harness social media for digital transformation and c...

4y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points
Digital Advertising

Key Insights: Holiday shopping ecommerce trends and how your business can w...

4y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

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How to "Marie Kondo" your digital marketing strategy
Digital Marketing

How to "Marie Kondo" your digital marketing strategy

5y Tereza Litsa

How to "Marie Kondo" your digital marketing strate...

It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get ...

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What’s your Amazon strategy?: Breaking silos and brand new budgets
Search

What’s your Amazon strategy?: Breaking silos and brand new budgets

6y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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How should a business create an effective digital marketing strategy?
Marketing

How should a business create an effective digital marketing strategy?

8y Tereza Litsa

How should a business create an effective digital ...

A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More and more busine...

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