Five of the best: What dominated ClickZ headlines in 2022?

Insights Five of the best: What dominated ClickZ headlines in 2022?

2m Benjamin Broomfield

Five of the best: What dominated ClickZ headlines ...

Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read More...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

7m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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Four ways to predict (and prevent) a reputation crisis

Digital Marketing Four ways to predict (and prevent) a reputation crisis

7m Ann Smarty

Four ways to predict (and prevent) a reputation cr...

Techniques to effectively handle and probably even come out as a winner Read More...

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Coping without cookies: A new paradigm for data privacy

Actionable analysis Coping without cookies: A new paradigm for data privacy

7m Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Diversity within marketing: Pushing beyond a CSR checkbox

Digital Leaders Diversity within marketing: Pushing beyond a CSR checkbox

7m Kamaljeet Kalsi

Diversity within marketing: Pushing beyond a CSR c...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

8m Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

AR & VR 2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life

8m Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

9m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Nine secrets to building and retaining high-performing marketing teams

Digital Leaders Nine secrets to building and retaining high-performing marketing teams

9m Kamaljeet Kalsi

Nine secrets to building and retaining high-perfor...

"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...

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Cancel culture and what brands should be doing

Data regulations Cancel culture and what brands should be doing

10m Ann Smarty

Cancel culture and what brands should be doing

As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...

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Is your brand marketing truly inclusive?

Advertising & Promotion Is your brand marketing truly inclusive?

11m Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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Forging customer connections through a strong brand voice

B2B Forging customer connections through a strong brand voice

11m Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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The power of audio branding with Uli Reese, Global CMO at amp

Brand awareness The power of audio branding with Uli Reese, Global CMO at amp

12m Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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Perfecting the human connection for your personalization strategy

Content Perfecting the human connection for your personalization strategy

12m Melanie Deziel

Perfecting the human connection for your personali...

Four masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...

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Five senior marketing roles that will dictate brand success in 2022

Digital Leaders Five senior marketing roles that will dictate brand success in 2022

1y Michael Collins

Five senior marketing roles that will dictate bran...

Does your brand have a league carved out and in line with consumer expectations? Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

1y Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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CMO's five key learnings from 2021

Digital Marketing CMO's five key learnings from 2021

1y Michael Collins

CMO's five key learnings from 2021

How you can balance business as (un)usual like a true leader Read More...

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The making of a strong first-party data brand

Advertising & Promotion The making of a strong first-party data brand

1y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Generation novel: How to market to the new post-pandemic customer

Customer insights Generation novel: How to market to the new post-pandemic customer

1y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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Brand-agency partnership: the chicken and egg dilemma

Advertising & Promotion Brand-agency partnership: the chicken and egg dilemma

1y Bruno Gralpois

Brand-agency partnership: the chicken and egg dile...

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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Aligning your agency roster to your advertising model

Advertising & Promotion Aligning your agency roster to your advertising model

1y Bruno Gralpois

Aligning your agency roster to your advertising mo...

An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

Case Study No man's land: Womble Bond Dickinson bridges the gap between digital marketing and business development

1y Elizabeth Roscoe

No man's land: Womble Bond Dickinson bridges the g...

30-second summary: Focusing on UX and centralizing experiences leads to significant increases in web traffic. Stakeholder involvement at all levels, a...

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Pin down your holiday season strategy like a boss

Customer behaviour Pin down your holiday season strategy like a boss

1y Jenna Landi

Pin down your holiday season strategy like a boss

Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...

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The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

1y Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

1y Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

Digital Leaders Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

1y Kamaljeet Kalsi

Leadership Q&A with Christie's VP digital marketin...

30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek...

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CMO's handbook to building great marketing teams

Digital Leaders CMO's handbook to building great marketing teams

1y Michael Collins

CMO's handbook to building great marketing teams

CFA Institute's CMO shares practical tips and guidance on the mindset that makes marketing a successful team sport Read More...

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