The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

Asia The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

7y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Eight best practices for your native advertising strategy

Display Advertising Eight best practices for your native advertising strategy

7y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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Why e-commerce brands need native apps

Mobile Why e-commerce brands need native apps

7y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Three digital predictions for APAC and why they matter

Asia Three digital predictions for APAC and why they matter

7y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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How to write ad copy that converts

Display Advertising How to write ad copy that converts

7y Yuyu Chen

How to write ad copy that converts

Copywriting is very different from news or fiction writing. Good copywriting requires deep research, a strong headline and powerful visual assets. Rea...

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What can marketers do now that Amazon Text Ads are a no go?

Paid Search What can marketers do now that Amazon Text Ads are a no go?

7y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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The dawn of sustainable ad practices

Display Advertising The dawn of sustainable ad practices

7y Kevin Lee

The dawn of sustainable ad practices

It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...

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Digital Meets TV with Dr. Phil and DailyMail Partnership

Conference Coverage Digital Meets TV with Dr. Phil and DailyMail Partnership

8y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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Why Brands Need to Invest in Experiential Marketing

Marketing Why Brands Need to Invest in Experiential Marketing

8y Benjamin Spiegel

Why Brands Need to Invest in Experiential Marketin...

With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...

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Vodafone Gets Grannies Cooking on Facebook Using Smartphones

Social Vodafone Gets Grannies Cooking on Facebook Using Smartphones

8y Mike O'Brien

Vodafone Gets Grannies Cooking on Facebook Using S...

Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...

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Traditional Media Targets Millennials With Social Influencer Campaigns

Marketing Traditional Media Targets Millennials With Social Influencer Campaigns

8y Tessa Wegert

Traditional Media Targets Millennials With Social ...

Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...

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Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

Local Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

8y Kevin Lee

Seven Reasons to Make Direct Mail Part of Your Dig...

As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...

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What Does the Growth of Mobile Payments Mean for Older Companies?

Media What Does the Growth of Mobile Payments Mean for Older Companies?

8y Mike O'Brien

What Does the Growth of Mobile Payments Mean for O...

As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...

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Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

Media Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

8y Emily Alford

Mountain Dew and Spotify Among First to Experiment...

As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...

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"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

Social "Tell Us Your Story" Ribs Brands for Nonsensical Tweets

8y Emily Alford

"Tell Us Your Story" Ribs Brands for Nonsensical T...

Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Rea...

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Connecting With Hong Kong's Youth: 3 Key Strategies

Asia Connecting With Hong Kong's Youth: 3 Key Strategies

8y Andreas Krasser

Connecting With Hong Kong's Youth: 3 Key Strategie...

Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...

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Proactiv Partners With YouTube to Let Vloggers Shine

Media Proactiv Partners With YouTube to Let Vloggers Shine

8y Emily Alford

Proactiv Partners With YouTube to Let Vloggers Shi...

Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...

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China's Rising Middle Class Drives Mobile Ad Spend

Asia China's Rising Middle Class Drives Mobile Ad Spend

8y Sophie Loras

China's Rising Middle Class Drives Mobile Ad Spend

China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...

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Has Facebook Lost Its Mojo as the Best Place to Reach the Mobile Youth?

Media Has Facebook Lost Its Mojo as the Best Place to Reach the Mobile Youth?

8y Jonathan Blaugrund

Has Facebook Lost Its Mojo as the Best Place to Re...

Which is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Read More...

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Instagram Is the Latest Social Platform to Dive Into Native Video

Social Instagram Is the Latest Social Platform to Dive Into Native Video

8y Emily Alford

Instagram Is the Latest Social Platform to Dive In...

Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...

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Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

Media Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

8y Emily Alford

Sour Patch Kids "Breaks Out" a YouTube Series to L...

"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...

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Marketers Must Understand Digital Transformation In a Modern World

Asia Marketers Must Understand Digital Transformation In a Modern World

9y ClickZ

Marketers Must Understand Digital Transformation I...

Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Read More...

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Is the CMO Dead?

Marketing Is the CMO Dead?

9y Melanie White

Is the CMO Dead?

A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Read More...

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Really Smart Ideas Worth Considering

Media Really Smart Ideas Worth Considering

9y Jeanniey Mullen

Really Smart Ideas Worth Considering

These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Read More...

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Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Ad Industry Metrics Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

9y Yuyu Chen

Black Friday 2013: Embrace Omnichannel Behavior an...

A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...

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What Marketers Can Learn From Young Mobile Users

Asia What Marketers Can Learn From Young Mobile Users

10y Meera Chopra

What Marketers Can Learn From Young Mobile Users

Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Read More...

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