Fractured to first-class: The digital transformation story of the UK’s leading technology retailer
CRM

Fractured to first-class: The digital transformation story of the UK’s lead...

2y Benjamin Broomfield

Fractured to first-class: The digital transformati...

"Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and th...

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CMOs and CIOs: The new growth accelerators
Analyzing Customer Data

CMOs and CIOs: The new growth accelerators

2y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

2y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

2y Kamaljeet Kalsi and Elizabeth ...

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

2y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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How Wells Fargo’s marketing operations went from alienated to aligned
B2C

How Wells Fargo’s marketing operations went from alienated to aligned

2y Kamaljeet Kalsi

How Wells Fargo’s marketing operations went from a...

When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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Building a bulletproof 'digital center of excellence' with Ericsson's marketing director
Collaboration

Building a bulletproof 'digital center of excellence' with Ericsson's marke...

2y Elizabeth Roscoe

Building a bulletproof 'digital center of excellen...

30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...

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The digital marketing experience of a 250+ year old global luxury brand
Customer experience

The digital marketing experience of a 250+ year old global luxury brand

2y Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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CMOs and modern marketing
Data insights

CMOs and modern marketing

3y Kamaljeet Kalsi

CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...

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Can we trust AI if we don't trust each other?
AI & Automation

Can we trust AI if we don't trust each other?

3y Helen Yu

Can we trust AI if we don't trust each other?

Wall Street Journal Best Seller, Helen Yu shares reflections about the inner workings of AI, the causes for distrust, and the potential route organiza...

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The CMO's role as a change agent to deliver outstanding CX
Digital Leaders

The CMO's role as a change agent to deliver outstanding CX

3y Kamaljeet Kalsi

The CMO's role as a change agent to deliver outsta...

Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...

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Emerging trends in IoT are changing online marketing
Data regulations

Emerging trends in IoT are changing online marketing

3y Alex Love

Emerging trends in IoT are changing online marketi...

IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

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Blueshift’s Engage21 Conference: Experience Smarter Marketing
Digital Advertising

Blueshift’s Engage21 Conference: Experience Smarter Marketing

3y Jeremy Chan

Blueshift’s Engage21 Conference: Experience Smarte...

Next week’s virtual conference will discuss the rapidly changing environment online marketers find themselves in and how to navigate a future with man...

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How Humanscale pivoted from in-office to the WFH furniture market
Case Study

How Humanscale pivoted from in-office to the WFH furniture market

3y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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How technology is changing the role of the CMO in 2021
Digital Transformation

How technology is changing the role of the CMO in 2021

3y Michael Collins

How technology is changing the role of the CMO in ...

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adapti...

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Customer experience in 2025: here’s where we’re heading
AI & Automation

Customer experience in 2025: here’s where we’re heading

3y Chris McGugan

Customer experience in 2025: here’s where we’re he...

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...

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A look at the full revenue impact of retail media ad platforms
Digital Marketing

A look at the full revenue impact of retail media ad platforms

3y Mahir Prasad

A look at the full revenue impact of retail media ...

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plagu...

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Let’s just take a minute
Digital Advertising

Let’s just take a minute

3y Randi Stipes

Let’s just take a minute

There’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...

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Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally
Digital Marketing

Despite what you think, 2020 had a silver lining. It forced ecommerce to ev...

3y Rob Van Nuenen

Despite what you think, 2020 had a silver lining. ...

No one predicted 2020 would be what it was. There was good and bad. In ecommerce, it was good - very good.  New shops popped up either due to unemploy...

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Ecommerce trends: Shift to online shopping may be permanent
Digital Marketing

Ecommerce trends: Shift to online shopping may be permanent

3y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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Marketers play a critical role in unifying digital transformation goals
Content

Marketers play a critical role in unifying digital transformation goals

3y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Digital transformation post-COVID presents huge opportunities for global export expansion
Digital Marketing

Digital transformation post-COVID presents huge opportunities for global ex...

3y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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Key Insights: Leaders harness social media for digital transformation and customer service
Digital Leaders

Key Insights: Leaders harness social media for digital transformation and c...

3y Kamaljeet Kalsi

Key Insights: Leaders harness social media for dig...

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech
Analytics

The cost of complexity: ClickZ's advisory board discuss the latest trends i...

4y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The cloud transformation has begun – are you ready?
Analytics

The cloud transformation has begun – are you ready?

4y Tim Beeson

The cloud transformation has begun – are you ready...

Natterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...

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Five ways brands can win in the new ecommerce world
Digital Marketing

Five ways brands can win in the new ecommerce world

4y Paula Hunsche

Five ways brands can win in the new ecommerce worl...

Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and...

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Computer vision brings shoppable video to life
AI & Automation

Computer vision brings shoppable video to life

4y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

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