The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...
View articleDeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...
View articleFrom an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...
View articleConga’s Digital Transformation Officer, Aishling Finnegan shows how the key to a successful implementation of digital transformation now starts with s...
View articleA primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read More...
View articleSignity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...
View articleBrian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...
View articleLiveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in orde...
View articleChicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...
View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleWith more industries utilizing data as part of their digital transformation to inform strategic internal and external business decisions, leadership m...
View articleIt’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View article"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...
View articleCMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...
View articleThis year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...
View article"To really get it right, you have to focus on the data first. If you can't get your data right, then a tool's just a tool." Angel Vaccaro speaks to Cl...
View articlePepsico has introduced a new data-driven consultancy in an effort to help its customers adjust to digital disruption by making better use of their mar...
View articleNew report reveals 97% of organizations are currently undertaking or planning to undertake digital transformation initiatives, but the vast majority s...
View articleEach month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...
View articleSenior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...
View articleAdobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...
View articleThoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...
View articleLast week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...
View articleOveview of what augmented analytics is and what kind of effect it can have, as well as the three main competitive advantages it gives your team. Read ...
View articleThe digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top. R...
View articleNordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...
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