Survey: What digital skills training do brands need for employees
Digital Transformation

Survey: What digital skills training do brands need for employees

5y Emily Alford

Survey: What digital skills training do brands nee...

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change...

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Digital transformation: What it is and why it matters in 2019
Digital Transformation

Digital transformation: What it is and why it matters in 2019

5y Brandyn Morelli

Digital transformation: What it is and why it matt...

Digital transformation could be in the running for "buzzword of the year." And yet, it's something businesses take very seriously. Here's a primer for...

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Best of 2018: Digital transformation trends and case studies
Digital Transformation

Best of 2018: Digital transformation trends and case studies

5y Kimberly Collins

Best of 2018: Digital transformation trends and ca...

Roundup of our fan favorite pieces on digital transformation from 2018. Feat: future of retail, trends in ecommerce, rise of customer experience, and ...

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Microsites could revolutionize your digital presence in 2019
Content

Microsites could revolutionize your digital presence in 2019

5y Emily Alford

Microsites could revolutionize your digital presen...

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure. Read ...

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How legacy retail brands can evolve for today’s digital consumer
Digital Transformation

How legacy retail brands can evolve for today’s digital consumer

5y Leah Eyler

How legacy retail brands can evolve for today’s di...

What challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...

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Q&A with SAP on digital transformation and search
Digital Transformation

Q&A with SAP on digital transformation and search

6y Kimberly Collins

Q&A with SAP on digital transformation and sea...

Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...

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The enemy of progress and the brand studio dilemma: How Hasbro evolves alongside its customers
Ecommerce

The enemy of progress and the brand studio dilemma: How Hasbro evolves alon...

6y Mike O'Brien

The enemy of progress and the brand studio dilemma...

Hasbro’s core customers have grown up with the brand, the children of people who used to be the core customer. That makes evolving and keeping up all ...

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The future of retail: How IoT is transforming the retail industry
Digital Transformation

The future of retail: How IoT is transforming the retail industry

6y Diana Maltseva

The future of retail: How IoT is transforming the ...

The retail industry is seeing a rapid transformation, with The Internet of Things (IoT) solutions taking the center stage in the sector. Having plenty...

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Mobile websites are pushing mobile-first customers to competitors by design
Design

Mobile websites are pushing mobile-first customers to competitors by design

6y Brian Solis

Mobile websites are pushing mobile-first customers...

People are 100 times more impatient online than they are in physical reality. It probably took you just about five or so seconds to read that last sen...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation
Ecommerce

The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embraci...

6y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us
Leadership

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

6y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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Change agents: The unsung heroes of digital transformation
Change management

Change agents: The unsung heroes of digital transformation

6y Brian Solis

Change agents: The unsung heroes of digital transf...

The pace of innovation and disruption is accelerating. Digital change agents are instrumental in helping their companies stay competitive, spreading d...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June
Digital Transformation

Chatbots, humanity and taking risks: ClickZ's most popular articles from Ap...

6y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
Leadership

Technology empowers companies to remain agile against Amazon, whether they'...

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon
Leadership

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and...

6y Clark Boyd

[Report] Analyzing the M&A of the big four: Go...

With a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...

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November | The human nature of digital disruption: Brian Solis, Altimeter Group
Digital Leaders

November | The human nature of digital disruption: Brian Solis, Altimeter G...

6y Rebecca Sentance

November | The human nature of digital disruption:...

Brian Solis, ClickZ’s featured Digital Leader for November, is the Principal Analyst at Altimeter Group and the author of seven best-selling, award-wi...

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The evolution of ClickZ: Marketing, Technology & Transformation
Digital Marketing

The evolution of ClickZ: Marketing, Technology & Transformation

6y Sam Lawson

The evolution of ClickZ: Marketing, Technology &am...

Rediscover ClickZ as we unveil our new, fresh-faced look along with three additional categories to help senior marketers and business leaders navigate...

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Blockchain marketing: How the technology behind Bitcoin could change marketing forever
Blockchain

Blockchain marketing: How the technology behind Bitcoin could change market...

6y Jeremy Epstein

Blockchain marketing: How the technology behind Bi...

In a four-part guest series, Jeremy Epstein, VP of Marketing at Sprinklr-turned-CEO of Never Stop Marketing, takes us on an epic journey to bring you ...

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Digital transformation in luxury retail
Digital Transformation

Digital transformation in luxury retail

6y Chris Camps

Digital transformation in luxury retail

The luxury goods industry faces a unique challenge when it comes to digital disruption. For businesses in other sectors, online channels offer a way t...

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To Airbnb and beyond: Digital transformation in hotels & hospitality
Ecommerce

To Airbnb and beyond: Digital transformation in hotels & hospitality

6y Chris Camps

To Airbnb and beyond: Digital transformation in ho...

Travel and tourism is one of the world’s largest industries. Global international tourism is currently valued at over 1.2 trillion USD. 1.24bn people ...

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The State of Media Transformation
Digital Transformation

The State of Media Transformation

6y Chris Camps

The State of Media Transformation

Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...

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How are traditional banks competing for customers in a digitally disrupted industry?
Finance

How are traditional banks competing for customers in a digitally disrupted ...

6y Al Roberts

How are traditional banks competing for customers ...

Big banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial se...

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How CMOs are using apprenticeships to bridge the digital skills gap
Leadership

How CMOs are using apprenticeships to bridge the digital skills gap

7y Christian Doherty

How CMOs are using apprenticeships to bridge the d...

Two recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing busin...

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How to hire for digital disruption: What skills should you look for?
Digital Transformation

How to hire for digital disruption: What skills should you look for?

7y Luke Richards

How to hire for digital disruption: What skills sh...

Digital disruption is a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Analysts and r...

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How the rise of gatekeepers is disrupting the travel industry - and what to do about it
Strategy

How the rise of gatekeepers is disrupting the travel industry - and what to...

7y Rebecca Sentance

How the rise of gatekeepers is disrupting the trav...

The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...

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Digital disruption in CPG: What marketers need to know
CPG (FMCG)

Digital disruption in CPG: What marketers need to know

7y Chris Camps

Digital disruption in CPG: What marketers need to ...

In the sea of digital disruption, the Consumer-Packaged Goods (CPG) industry has remained relatively stable. But change is inevitable; here’s how it m...

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Diving into data, distribution and digital at the ClickZ Intelligence Roundtable
Data insights

Diving into data, distribution and digital at the ClickZ Intelligence Round...

7y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

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