Digital transformation: Are you asking the right questions?
Automation

Digital transformation: Are you asking the right questions?

8y Matt Owen

Digital transformation: Are you asking the right q...

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...

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Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

8y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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Q&A: GoDaddy's Phil Bienert talks "tradigital"
Conference Coverage

Q&A: GoDaddy's Phil Bienert talks "tradigital"

8y Tetyana Miroshnichenko

Q&A: GoDaddy's Phil Bienert talks "tradigital"

With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...

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Video: Seth Godin talks titles, transformation, Trump
Video

Video: Seth Godin talks titles, transformation, Trump

8y Mike O'Brien

Video: Seth Godin talks titles, transformation, Tr...

The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...

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Digital transformation: what it is and why it was the unofficial theme at MWC
Media

Digital transformation: what it is and why it was the unofficial theme at M...

8y Idris Nagri

Digital transformation: what it is and why it was ...

The main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things:  it was pe...

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Bloomberg Media's M. Scott Havens on digital transformation
Events

Bloomberg Media's M. Scott Havens on digital transformation

8y Graham Charlton

Bloomberg Media's M. Scott Havens on digital trans...

M. Scott Havens is Global Head of Digital at Bloomberg Media, and oversees the company’s global consumer digital initiatives.  He’ll be sp...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew
Asia

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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What can digital marketers learn from start-ups?
Asia

What can digital marketers learn from start-ups?

8y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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Spotlight on the National Gallery of Victoria: fusing art with social media
Asia

Spotlight on the National Gallery of Victoria: fusing art with social media

8y Sophie Loras

Spotlight on the National Gallery of Victoria: fus...

Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...

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Four brands leading the way in multichannel marketing
Asia

Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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Google's Squared Online plays to digital talent shortages in Asia
Asia

Google's Squared Online plays to digital talent shortages in Asia

8y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

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6 steps to building a long-term digital strategy to support business goals
Asia

6 steps to building a long-term digital strategy to support business goals

8y Andreas Krasser

6 steps to building a long-term digital strategy t...

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...

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The case against the chief digital officer
Marketing

The case against the chief digital officer

8y Sanjay Dholakia

The case against the chief digital officer

If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...

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Staying relevant in a mobile, multichannel, data-driven world
Asia

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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3 ways organizations can improve digital strategy
Asia

3 ways organizations can improve digital strategy

9y Sophie Loras

3 ways organizations can improve digital strategy

Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live S...

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Using the 3 C's for Online and Offline Commerce in China
Asia

Using the 3 C's for Online and Offline Commerce in China

9y Sophie Loras

Using the 3 C's for Online and Offline Commerce in...

Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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Digital Transformation or Extinction: Q&A with Hasbro’s Victor Lee
Marketing

Digital Transformation or Extinction: Q&A with Hasbro’s Victor Lee

9y Graham Charlton

Digital Transformation or Extinction: Q&A with...

In advance of his upcoming opening keynote at ClickZ Live Chicago, we caught up with Victor Lee, Senior Vice President of Digital Marketing at Hasbro....

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Spotlight On: Mozilla's Jascha Kaykas-Wolff
Agency Spotlight

Spotlight On: Mozilla's Jascha Kaykas-Wolff

9y Emily Alford

Spotlight On: Mozilla's Jascha Kaykas-Wolff

We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. ...

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Getting the Most Out of Your Agency
Asia

Getting the Most Out of Your Agency

9y Nick Annetts

Getting the Most Out of Your Agency

It's a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the rel...

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VIDEO: How AIA Is Innovating From the Outside In
Asia

VIDEO: How AIA Is Innovating From the Outside In

9y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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