The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...
View articleNobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...
View articleThe global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleYouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...
View articleWearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...
View articleData specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...
View articleWe sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...
View articleClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...
View articleWhirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...
View articleGlobal advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleThe tech giant has released its own programmatic ad exchange for video ads. Read More...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during March. Read More...
View articleThe brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...
View articleClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...
View articleGoogle and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articleFebruary starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...
View articlePublicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Read More...
View articleDigitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...
View articleThe NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and en...
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