Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future.
Blunt digital marketer warns against chasing silly metrics such as wanting social media likes for likes sake.
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.
SMG has dibs on addressable TV ad inventory at national scale.
Sales arrangement marks progress for Google's fledgling TV ad product.