Amazon is aggressively entering entertainment -- with two big advantages

Content Amazon is aggressively entering entertainment -- with two big advantages

5y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

View article
Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

Marketing Technology Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

5y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

View article
Connected TV: The challenges and opportunities for marketers

Digital Marketing Connected TV: The challenges and opportunities for marketers

5y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

View article
Get the latest analysis and reports delivered to your inbox daily
AR isn’t just fun and games: Here are the brands at the forefront of functional AR

AR & VR AR isn’t just fun and games: Here are the brands at the forefront of functional AR

6y Emily Alford

AR isn’t just fun and games: Here are the brands a...

In the past couple years, brands have started to incorporate the hot topic of augmented reality into their business. They have seen mixed reviews with...

View article
Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

6y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

View article
How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Strategy & Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

6y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

View article
Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

View article
Seven ways brands can leverage Instagram Stories

Social Media Marketing Seven ways brands can leverage Instagram Stories

6y Tereza Litsa

Seven ways brands can leverage Instagram Stories

Instagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...

View article
Artificial intelligence in action: 5 brands brilliantly executing AI

Artificial intelligence in action: 5 brands brilliantly executing AI

6y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

View article
How to avoid Shiny Object Syndrome to achieve influencer marketing success

How to avoid Shiny Object Syndrome to achieve influencer marketing success

7y Marcela De Vivo

How to avoid Shiny Object Syndrome to achieve infl...

Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...

View article
How Fortune 500 brands use Instagram and what every brand can learn

How Fortune 500 brands use Instagram and what every brand can learn

8y Tereza Litsa

How Fortune 500 brands use Instagram and what ever...

Many brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...

View article
Eight best things we found on the internet this week: a 'teetering on the brink of chaos' special

Eight best things we found on the internet this week: a 'teetering on the brink of chaos' special

8y Christopher Ratcliff

Eight best things we found on the internet this we...

Think of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and g...

View article
The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

8y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

View article
Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

View article
The Digital Download: Transparency, viewability win the week's news

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

View article
Tweets of the Week: Holidays for lovers, presidents, winos

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

View article
Why are ads with animals so appealing?

Why are ads with animals so appealing?

8y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

View article
Five ways to master marketing on Reddit

Five ways to master marketing on Reddit

8y Tessa Wegert

Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...

View article
What became of 2014's social disruptors?

What became of 2014's social disruptors?

8y Mike O'Brien

What became of 2014's social disruptors?

It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...

View article
The force is strong: The best of Star Wars marketing

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

View article
The 10 most cringeworthy social fails of 2015

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

View article
Why your holiday marketing strategy needs unboxing videos

Why your holiday marketing strategy needs unboxing videos

8y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

View article
How to use mobile as a bridge between digital and physical

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

View article
Facebook’s new emoticons: the good, the bad and the future

Facebook’s new emoticons: the good, the bad and the future

8y Yuyu Chen

Facebook’s new emoticons: the good, the bad and th...

Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...

View article
Tweets of the Week: Brands Cracked Up as Facebook Was Down

Tweets of the Week: Brands Cracked Up as Facebook Was Down

8y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

View article
Tweets of the Week: U.S. Open and Star Wars Lead the Way

Tweets of the Week: U.S. Open and Star Wars Lead the Way

9y Yuyu Chen

Tweets of the Week: U.S. Open and Star Wars Lead t...

This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...

View article
TV Isn’t Dead - It's Evolving and Evolving Quickly

TV Isn’t Dead - It's Evolving and Evolving Quickly

9y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

View article
1 2 3