Amazon is aggressively entering entertainment -- with two big advantages

Content Amazon is aggressively entering entertainment -- with two big advantages

3y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

Disruptive MarTech Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

3y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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Connected TV: The challenges and opportunities for marketers

Digital Advertising Connected TV: The challenges and opportunities for marketers

3y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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AR isn’t just fun and games: Here are the brands at the forefront of functional AR

AR & VR AR isn’t just fun and games: Here are the brands at the forefront of functional AR

3y Emily Alford

AR isn’t just fun and games: Here are the brands a...

In the past couple years, brands have started to incorporate the hot topic of augmented reality into their business. They have seen mixed reviews with...

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Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

AR & VR Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism

4y Mike O'Brien

Augmented reality, outer space and emerging techno...

While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

4y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

4y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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Seven ways brands can leverage Instagram Stories

Social media Seven ways brands can leverage Instagram Stories

4y Tereza Litsa

Seven ways brands can leverage Instagram Stories

Instagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...

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Artificial intelligence in action: 5 brands brilliantly executing AI

AI & Automation Artificial intelligence in action: 5 brands brilliantly executing AI

4y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

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How to avoid Shiny Object Syndrome to achieve influencer marketing success

Marketing How to avoid Shiny Object Syndrome to achieve influencer marketing success

5y Marcela De Vivo

How to avoid Shiny Object Syndrome to achieve infl...

Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...

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How Fortune 500 brands use Instagram and what every brand can learn

Social How Fortune 500 brands use Instagram and what every brand can learn

5y Tereza Litsa

How Fortune 500 brands use Instagram and what ever...

Many brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...

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Eight best things we found on the internet this week: a 'teetering on the brink of chaos' special

Media Eight best things we found on the internet this week: a 'teetering on the brink of chaos' special

5y Christopher Ratcliff

Eight best things we found on the internet this we...

Think of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and g...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

Media The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

6y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

6y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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The Digital Download: Transparency, viewability win the week's news

Media The Digital Download: Transparency, viewability win the week's news

6y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Tweets of the Week: Holidays for lovers, presidents, winos

Social Media Tweets of the Week: Holidays for lovers, presidents, winos

6y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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Why are ads with animals so appealing?

Video Why are ads with animals so appealing?

6y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

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Five ways to master marketing on Reddit

Social Media Five ways to master marketing on Reddit

6y Tessa Wegert

Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...

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What became of 2014's social disruptors?

Social Media What became of 2014's social disruptors?

6y Mike O'Brien

What became of 2014's social disruptors?

It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...

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The force is strong: The best of Star Wars marketing

Strategies The force is strong: The best of Star Wars marketing

6y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

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The 10 most cringeworthy social fails of 2015

Social Media The 10 most cringeworthy social fails of 2015

6y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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Why your holiday marketing strategy needs unboxing videos

Media Why your holiday marketing strategy needs unboxing videos

6y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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How to use mobile as a bridge between digital and physical

Media How to use mobile as a bridge between digital and physical

6y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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Facebook’s new emoticons: the good, the bad and the future

Social Facebook’s new emoticons: the good, the bad and the future

6y Yuyu Chen

Facebook’s new emoticons: the good, the bad and th...

Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...

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Tweets of the Week: Brands Cracked Up as Facebook Was Down

Social Tweets of the Week: Brands Cracked Up as Facebook Was Down

6y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

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Tweets of the Week: U.S. Open and Star Wars Lead the Way

Social Tweets of the Week: U.S. Open and Star Wars Lead the Way

6y Yuyu Chen

Tweets of the Week: U.S. Open and Star Wars Lead t...

This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Rea...

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TV Isn’t Dead - It's Evolving and Evolving Quickly

Media TV Isn’t Dead - It's Evolving and Evolving Quickly

6y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

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