Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Social Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

6y Mike O'Brien

Tweets of the Week: McDonald's Says No; Everyone E...

Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

Asia Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

6y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

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Tweets of the Week: NASA, Amazon and ESPN Lead the Way

Social Tweets of the Week: NASA, Amazon and ESPN Lead the Way

7y Yuyu Chen

Tweets of the Week: NASA, Amazon and ESPN Lead the...

This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...

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Tweets of the Week: Oreo Finds a Twitter BFF

Social Tweets of the Week: Oreo Finds a Twitter BFF

7y Emily Alford

Tweets of the Week: Oreo Finds a Twitter BFF

This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. ...

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Brands Fight Ad Blindness With Interactive Experiences

Media Brands Fight Ad Blindness With Interactive Experiences

7y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

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Apple Is The World's Most Valuable Brand [Study]

Analytics Apple Is The World's Most Valuable Brand [Study]

7y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Tweets of the Week: Royal Baby Brand Fails

Social Tweets of the Week: Royal Baby Brand Fails

7y Emily Alford

Tweets of the Week: Royal Baby Brand Fails

Welcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Read More...

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Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

Social Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

7y Mike O'Brien

Marvel Gives Superheroes Twitter Handles to Promot...

Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...

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Disney, Samsung Among Instagram Carousel Ad Pioneers

Social Disney, Samsung Among Instagram Carousel Ad Pioneers

7y Mike O'Brien

Disney, Samsung Among Instagram Carousel Ad Pionee...

Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

Asia From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

7y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

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Online Shoppers Will Find Best Deals on Thanksgiving Day

Ecommerce Online Shoppers Will Find Best Deals on Thanksgiving Day

7y Mike O'Brien

Online Shoppers Will Find Best Deals on Thanksgivi...

According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...

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Does Video + Social = Digital Marketing's Sweet Spot?

Media Does Video + Social = Digital Marketing's Sweet Spot?

7y Tessa Wegert

Does Video + Social = Digital Marketing's Sweet Sp...

Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...

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Twitter and Apple Are Changing the Way We Shop

Social Twitter and Apple Are Changing the Way We Shop

7y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Apple Pay to Revolutionize Digital Payment Solutions

Ecommerce Apple Pay to Revolutionize Digital Payment Solutions

7y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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Don’t Hold Your Breath Just Yet for Snapchat Monetization

Media Don’t Hold Your Breath Just Yet for Snapchat Monetization

8y Lisa Lacy

Don’t Hold Your Breath Just Yet for Snapchat Monet...

The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...

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A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Community Management A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

8y Michael Della Penna

A Week With My Wearable – 5 Reasons Why I Love My ...

A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...

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Americans Spent Almost 18 Hours in February Watching Online Video

Media Americans Spent Almost 18 Hours in February Watching Online Video

8y Greg Jarboe

Americans Spent Almost 18 Hours in February Watchi...

While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...

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Multi-Channel Network Mania: The Questions That Come Next

Media Multi-Channel Network Mania: The Questions That Come Next

8y Frank Sinton

Multi-Channel Network Mania: The Questions That Co...

After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean bega...

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Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

Media Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

8y Lisa Lacy

Disney Fetes It’s a Small World Anniversary With S...

The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...

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We’re All Mobile Marketers Now

Social We’re All Mobile Marketers Now

8y Marko Muellner

We’re All Mobile Marketers Now

Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...

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Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’

Marketing Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’

8y Lisa Lacy

Disney Launches Vine Account, Asks Fans to Show Th...

Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Read More...

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Why is Digital Marketing Success So Elusive?

Social Why is Digital Marketing Success So Elusive?

8y Marko Muellner

Why is Digital Marketing Success So Elusive?

With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...

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Travelocity Web Series Partners Up to Push 'Lone Ranger,' New Mexico

Marketing Travelocity Web Series Partners Up to Push 'Lone Ranger,' New Mexico

9y Lisa Lacy

Travelocity Web Series Partners Up to Push 'Lone R...

The travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...

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Honey Maid Launches Microsite to Spur Kid Creativity

Marketing Honey Maid Launches Microsite to Spur Kid Creativity

9y Lisa Lacy

Honey Maid Launches Microsite to Spur Kid Creativi...

The site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as ...

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Permission to Dream: A Latino-Inclusive Marketing Approach

Inclusive marketing Permission to Dream: A Latino-Inclusive Marketing Approach

9y Gustavo Razzetti

Permission to Dream: A Latino-Inclusive Marketing ...

Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Read More...

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McDonald's and Disney Get Friend Boost on Facebook

Ecommerce McDonald's and Disney Get Friend Boost on Facebook

10y Kate Kaye

McDonald's and Disney Get Friend Boost on Facebook

ComScore/Facebook study measures amplification ratio of top brands. Read More...

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Raytheon Extends Its Branded Epcot Experience Online

Media Raytheon Extends Its Branded Epcot Experience Online

10y Zachary Rodgers

Raytheon Extends Its Branded Epcot Experience Onli...

Two-year-old "Sum of All Thrills" ride finds new life on web. Read More...

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