Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...
View articleA new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...
View articleA look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...
View article70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articleInterview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...
View articleAn intro guide to display ads: what you need to know about display advertising, pros and cons, and how to make sure you do them well. Read More...
View articleViewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...
View articleThough Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...
View articleMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleMarketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleThe Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...
View articleAdvertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
View articleAdvertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quan...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleThis week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleThough closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...
View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articlePerfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...
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