How to use data from ad tech and martech for display ads
Analytics

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser
Strategies

Big Game growth hacking: spotlight on Avocados From Mexico's Ivonne Kinser

8y Mike O'Brien

Big Game growth hacking: spotlight on Avocados Fro...

Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the company&...

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Why touchpoint data is invaluable to your CRM and driving sales
CRM

Why touchpoint data is invaluable to your CRM and driving sales

8y Jeanne Jennings

Why touchpoint data is invaluable to your CRM and ...

What can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...

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Our guide to the best and worst mobile ad formats
Display Advertising

Our guide to the best and worst mobile ad formats

8y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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Ad fraud continues to cost brands billions
Ad Industry Metrics

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Seven of our favorite stats of the week
Ad Industry Metrics

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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How online and offline will dominate retail in Asia in 2016
Asia

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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Native advertising 101: the good, the bad and the ugly
Display Advertising

Native advertising 101: the good, the bad and the ugly

8y Mike O'Brien

Native advertising 101: the good, the bad and the ...

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...

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Mercedes-Benz and Myer share their secrets for winning holiday content
Media

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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Why sponsored social is one of 2015's most effective marketing tactics [Study]
Social

Why sponsored social is one of 2015's most effective marketing tactics [Stu...

8y Mike O'Brien

Why sponsored social is one of 2015's most effecti...

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....

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The do's and don'ts of retargeting
Display Advertising

The do's and don'ts of retargeting

8y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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What is the right way to do display advertising?
Display Advertising

What is the right way to do display advertising?

8y Yuyu Chen

What is the right way to do display advertising?

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...

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Online-to-offline attribution in the mobile age
Display Advertising

Online-to-offline attribution in the mobile age

8y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

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Fraud and viewability: could things be looking up?
Display Advertising

Fraud and viewability: could things be looking up?

8y Emily Alford

Fraud and viewability: could things be looking up?

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...

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What do ad blockers mean for mobile apps?
Display Advertising

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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Social display mutations work for advertisers
Display Advertising

Social display mutations work for advertisers

8y Susan Kuchinskas

Social display mutations work for advertisers

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...

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7 display advertising stats of 2015 that you should know
Ad Industry Metrics

7 display advertising stats of 2015 that you should know

8y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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Up close and personal with programmatic video
Display Advertising

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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Expert tips for data-driven display
Data insights

Expert tips for data-driven display

8y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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Why Customer Match is the biggest thing to happen to email since Hotmail
Email

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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One profile to serve them all: how a unified customer view drives mar-tech bliss
Data insights

One profile to serve them all: how a unified customer view drives mar-tech ...

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

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Eliminating the fear factor of programmatic buying in China
Asia

Eliminating the fear factor of programmatic buying in China

8y Charlie Wang

Eliminating the fear factor of programmatic buying...

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...

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How can you solve your mobile marketing problem?
Media

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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Understanding the customer: how to improve the perception of mobile video ads
Media

Understanding the customer: how to improve the perception of mobile video a...

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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