The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.