This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleCreating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrat...
View articleAs traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...
View articleIt's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...
View articleAs advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...
View articleThe IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleHere's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...
View articleThe user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...
View articleThe ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...
View articleThis analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...
View articleWhat does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting? Read More...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleThese observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleMarketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleMove over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
View articleThere is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
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