Will Twitter's Backgrounds Contain Ads?
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Will Twitter's Backgrounds Contain Ads?

9y Mike O'Brien

Will Twitter's Backgrounds Contain Ads?

On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...

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7 Ways to Destroy Your Mobile Conversion Rates
Media

7 Ways to Destroy Your Mobile Conversion Rates

9y Tim Ash

7 Ways to Destroy Your Mobile Conversion Rates

Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...

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Best Practice For Native Advertising
Asia

Best Practice For Native Advertising

9y Nellie Chan

Best Practice For Native Advertising

LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...

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The End of the Independent Web Might Be Caused By Readers
Media

The End of the Independent Web Might Be Caused By Readers

9y Chris Crawfurd

The End of the Independent Web Might Be Caused By ...

While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...

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“Discovering” Shopping: Buying Natively
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“Discovering” Shopping: Buying Natively

9y Elizabeth Marsten

“Discovering” Shopping: Buying Natively

Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...

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Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast
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Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

9y Mike O'Brien

Macy's and Whole Foods Bring Ad Powered Car Chargi...

In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will...

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If You Give An Advertiser Trackable Impressions...
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If You Give An Advertiser Trackable Impressions...

9y Robin Neifield

If You Give An Advertiser Trackable Impressions...

The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...

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In Defense of the Banner Ad
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In Defense of the Banner Ad

9y Guest

In Defense of the Banner Ad

Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...

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IAB: Mobile Ad Revenues Soared 76% in 2014
Ad Industry Metrics

IAB: Mobile Ad Revenues Soared 76% in 2014

9y Melanie White

IAB: Mobile Ad Revenues Soared 76% in 2014

The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...

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When Margins Attack: The Impacts of Video Supply Deficit
Media

When Margins Attack: The Impacts of Video Supply Deficit

9y Chris Crawfurd

When Margins Attack: The Impacts of Video Supply D...

Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...

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Showtime Networks: Brands Can Do More Than Banner Ads on Mobile
Media

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

9y Yuyu Chen

Showtime Networks: Brands Can Do More Than Banner ...

Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...

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U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter
Display Advertising

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

9y Yuyu Chen

U.S. Digital Display Ad Spend Shifting Toward Face...

New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...

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Twitter Experiments With Carousel Ads
Social

Twitter Experiments With Carousel Ads

9y Mike O'Brien

Twitter Experiments With Carousel Ads

Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself wi...

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What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality
Marketing

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

9y Tessa Wegert

What Spirit Airlines and Arby’s Can Teach Marketer...

Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

9y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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Advertisers Gain New Weapon to Fight Piracy
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Advertisers Gain New Weapon to Fight Piracy

9y Yuyu Chen

Advertisers Gain New Weapon to Fight Piracy

The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with pir...

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Demystifying Causality for Marketers
Data insights

Demystifying Causality for Marketers

9y Ben Plomion

Demystifying Causality for Marketers

What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...

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Watch Out: How Click Fraud Is Taking Over and What to Do About It
Display Advertising

Watch Out: How Click Fraud Is Taking Over and What to Do About It

9y Tim Nichols

Watch Out: How Click Fraud Is Taking Over and What...

If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Read More...

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WeChat Launches Sponsored Moments
Asia

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

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IAB: 100% Viewability "Unreasonable"
Ad Industry Metrics

IAB: 100% Viewability "Unreasonable"

9y Yuyu Chen

IAB: 100% Viewability "Unreasonable"

The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...

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Fruit of the Loom Shares Rules of Underwear Giving
Marketing

Fruit of the Loom Shares Rules of Underwear Giving

9y Emily Alford

Fruit of the Loom Shares Rules of Underwear Giving

Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...

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The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations
Media

The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

9y Adam Epstein

The 3 Stages of Dysfunction for "Programmatic" Adv...

As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...

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Programmatic: A Playground for Creativity
Asia

Programmatic: A Playground for Creativity

9y Scott Heron

Programmatic: A Playground for Creativity

Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...

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3 "Cs" for Building Successful Display Creative
Display Advertising

3 "Cs" for Building Successful Display Creative

9y Liz Rutgersson

3 "Cs" for Building Successful Display Creative

What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...

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Google Contributor Lets Users Pay to Remove Ads From Websites
Display Advertising

Google Contributor Lets Users Pay to Remove Ads From Websites

9y Lee Bell

Google Contributor Lets Users Pay to Remove Ads Fr...

Google is running an ad-free Internet experiment that could challenge its own ad-funded business model. Read More...

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Cleaning Up the Ad Clutter
Display Advertising

Cleaning Up the Ad Clutter

9y Larry Allen

Cleaning Up the Ad Clutter

Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...

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3 Must-Have Features for Successful Native Ad Campaigns
Display Advertising

3 Must-Have Features for Successful Native Ad Campaigns

9y Peter Foster

3 Must-Have Features for Successful Native Ad Camp...

Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...

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