Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleAccording to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleQuestion for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...
View articlePeople who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Read More...
View articleAn overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Read More...
View articleIt might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...
View articleDisplay advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Read More...
View articleHere's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Read More...
View articleWhile the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...
View articleThree reasons why precision marketing fails to take a leading role in China. Read More...
View articleWith the rise of the trading desk, online display companies view the audience as king. Here's why. Read More...
View articleHere's why search, display, and social media are critical to the success of your online campaign. Read More...
View articleWhat will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget a...
View articleBanner bashing is hip. But are banner ads a flawed configuration, or is it the messaging that's flawed? Here are some simple yet effective suggestions...
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