How an EPL Club increased brand trust in their betting sponsor by 262%

Brand awareness How an EPL Club increased brand trust in their betting sponsor by 262%

7m Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

Attribution Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’

3y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Ecommerce disruption 2019: Data and trends for what to expect this year

Ecommerce Ecommerce disruption 2019: Data and trends for what to expect this year

4y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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3 examples of technology disrupting marketing

Leadership 3 examples of technology disrupting marketing

5y Mike O'Brien

3 examples of technology disrupting marketing

On the surface, "digital disruption" sounds like one of those marketing terms that's so overused it's been rendered meaningless. But Scott Brinker, Hu...

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Digital transformation in luxury retail

Digital transformation Digital transformation in luxury retail

5y Chris Camps

Digital transformation in luxury retail

The luxury goods industry faces a unique challenge when it comes to digital disruption. For businesses in other sectors, online channels offer a way t...

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What can we learn from the successes and failures of Unicorns?

Leadership What can we learn from the successes and failures of Unicorns?

5y Clark Boyd

What can we learn from the successes and failures ...

The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythi...

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To Airbnb and beyond: Digital transformation in hotels & hospitality

Ecommerce To Airbnb and beyond: Digital transformation in hotels & hospitality

5y Chris Camps

To Airbnb and beyond: Digital transformation in ho...

Travel and tourism is one of the world’s largest industries. Global international tourism is currently valued at over 1.2 trillion USD. 1.24bn people ...

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How brands in Hong Kong are cashing in on Pokémon GO

Acquisition How brands in Hong Kong are cashing in on Pokémon GO

6y Sophie Loras

How brands in Hong Kong are cashing in on Pokémon ...

Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...

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What's so great about digital marketing anyway?

Asia What's so great about digital marketing anyway?

6y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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A checklist for mid-year marketing mania

Strategies A checklist for mid-year marketing mania

6y Catherine Magoffin

A checklist for mid-year marketing mania

The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...

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Why the wealth management sector is ripe for disruption

Asia Why the wealth management sector is ripe for disruption

7y Sophie Loras

Why the wealth management sector is ripe for disru...

Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...

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Nine retail brands rocking Instagram

Ecommerce Nine retail brands rocking Instagram

7y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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Digital transformation: Are you asking the right questions?

Automation Digital transformation: Are you asking the right questions?

7y Matt Owen

Digital transformation: Are you asking the right q...

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...

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